Benefits that Matter

How Well Do You Know Your Gen-X?

A Look into Engaging the “Work Hard/Play Hard” Generation that is the Engine Room of Today’s Workforce

ATLANTA, Jan. 4, 2018 /PRNewswire/ — As an overview of Generation X and the workplace, Purchasing Power®, the leading employee purchase program offered as a voluntary benefit, has released the second of its Generation Insights Series focusing on Generation X.

“Guide to Generation X: Working with Them and Engaging Them” highlights who Gen Xers are – e.g. 68% of the CEOs of Fortune 500 corporations are Gen Xers – as well as their thoughts on the workplace, the benefits they want most and the best methods to engage them.

Although Generation X is now the second largest generation in the workforce today, this group of “latchkey children” and “slacker” young adults can be viewed as America’s neglected middle child. Bookended by two much larger generations (the Baby Boomers ahead and the Millennials behind), this driving force behind today’s companies is easily overlooked despite the fact that they are the most committed and engaged at work.

Gen-X is the ‘engine room’

“In today’s workforce, Generation X is the engine room,” said Christy DeFrain, Purchasing Power Vice President, Sales and Account Management. “They are the source of power that keeps a business together. Understanding what is important to them, what motivates them and how they want to work will allow employers to structure benefits and develop programs that attract Gen Xers and keep them at the heart of the company.”

“Our Guide to Generation X is a great ‘quick-reference’ report to help companies understand how to keep Gen Xers happy and loyal,” she added.

Purchasing Power’s Guide highlights ‘Generation X and Work,’ including topics such as how they look at flexibility, their job and compensation, their manager, performance reviews, changing jobs, retirement, and personal financial stress and how it affects their job.

this group of "latchkey children" and "slacker" young adults can be viewed as America's neglected middle child

The ‘Benefits that Matter’ section covers what’s important to Generation X in traditional benefits, overall benefit options, development opportunities and financial wellness. The Guide also notes that Gen X might be the generation needing the most variety of benefit options — they not only have children but are also very likely taking care of their parents as well. Their benefit needs include everything from income protection, financial wellness and retirement education, to family support, child care and elder care.

“More than anyone else in the workforce, Gen X employees are most likely to be juggling child or elder care with the pressures of a progressing career,” DeFrain noted. “Gen X is highly experienced and hard to replace, but businesses often forget about their ‘bread and butter’ and concentrate employee benefits around the new starters. Providing the right benefits can help ensure that years of experience and expertise inherent to this group aren’t lost.”

For a copy of Purchasing Power’s “Guide to Generation X: Working with Them and Engaging Them,” contact




About Purchasing Power, LLC
Purchasing Power, LLC, is one of the fastest-growing voluntary benefit companies in the industry, offering a leading employee purchase program for consumer products and services as well as providing financial tools and resources to improve employee financial wellness. Purchasing Power is available to millions of people through large companies including Fortune 500s, associations and government agencies. Headquartered in Atlanta, Purchasing Power is ‘Powering People to a Better Life™’ through its employee purchase program, financial literacy efforts and corporate social responsibility initiatives. Purchasing Power is a Flexpoint Ford, LLC company. For more information, visit