Marketing

  • Uneven Recovery And Uncertainty
    Uneven Recovery And Uncertainty

    How might election-year policy unknowns affect the economy’s early-cycle recovery?

    Global stocks rebounded for the second quarter in a row, extending a broad-based recovery from steep Q1 declines. Commodities and riskier fixed income categories, including high-yield bonds, posted solid returns amid extraordinary monetary support and continued economic progress. US large-cap stocks moved into positive territory for 2020, but gold and higher-quality bonds remain the year-to-date…
    read more
  • Seven Trends For A Human-Centered Return To Normalcy
    Seven Trends For A Human-Centered Return To Normalcy

    Informing the C-Suite as to what customers are seeking as they rebuild their lives

    Customers have made it clear they have high expectations for brands, and amid the current pandemic those expectations are heightened. Both consumers and companies are confronted with a global disruption that touches on every aspect of their day-to-day lives. Companies that are succeeding are typically those acting with transparency and clear intention, rooted in trust…
    read more
  • All in the Dysfunctional Family
    All in the Dysfunctional Family

    Generational business fails and what to do about them

    by Kate Zabriskie

    Anyone in a family business knows that according to many statistics, the chance of the business surviving declines with each handoff to the next generation. What causes the drop off? Among the myriad of reasons, times change, dedication levels vary, and talent isn’t always genetic.
    read more
  • Second Wave of COVID-19 Infections Continues To Be Top Risk Among Senior Executives
    Second Wave of COVID-19 Infections Continues To Be Top Risk Among Senior Executives

    Pandemic has either exacerbated existing risks or created entirely new sets of operational risk areas

    Gartner surveyed 119 senior executives across most industries and geographies on the top concerns facing their businesses during the third quarter of 2020. The “second wave” of COVID-19 topped executives’ concerns for a second consecutive quarter, with the majority of the top 10 emerging risks having a direct connection to the pandemic and the response…
    read more
  • What Do Millennials Want In The Workplace?
    What Do Millennials Want In The Workplace?

    How their priorities and expectations have changed the equation

    Millennials are no longer the youngest workers in the office. In fact, the oldest Millennials are nearly 40. Many are now balancing work with the demands of a growing family. In 2020, Millennials make up an estimated 50% of the workforce. As Millennials age and advance in their careers, how have their priorities and expectations…
    read more
  • A Difficult Week for Stocks
    A Difficult Week for Stocks

    Stocks treaded water last week amid fading prospects for a stimulus bill, fears of a second wave of COVID-19 cases, and increasing political and regulatory pressures on Big Tech companies.

    The Dow Jones Industrial Average added just 0.07% while the Standard & Poor's 500 eked out a gain of 0.19%. The Nasdaq Composite index picked up 0.79% for the week. The MSCI EAFE index, which tracks developed overseas stock markets, slid 2.08%
    read more
  • Small Businesses Feel Biggest Impact of Coronavirus Pandemic
    Small Businesses Feel Biggest Impact of Coronavirus Pandemic

    Forty-three percent of those say the impact was significant to severe

    Small- and mid-sized businesses in the U.S. have demonstrated a disproportionate impact from the COVID-19 pandemic, with over 43% surveyed reporting a significant to severe impact, according to findings from the CBIZ Main Street Index. The index found the majority (84%) of businesses surveyed realized some impact from the pandemic and corresponding economic slowdown
    read more
  • Is There A Global Leadership Crisis?
    Is There A Global Leadership Crisis?

    Affordable healthcare tops the list of consumer concerns globally, along with corruption and transparency

    The Milken Institute and The Harris Poll today released the findings of a joint research program called “The Listening Project,” finding a global void in leadership as the COVID-19 pandemic has killed more than one million people worldwide and has crippled international economies.
    read more
  • If You’re Not Digitally Transforming, You’re Dying
    If You’re Not Digitally Transforming, You’re Dying

    It’s not your daddy’s database: New thinking on legacies, brands and customer engagement

    The world is changing rapidly, and once-loved “legacy” brands are falling out of favor. The reason is painfully simple. At one time these brands exceeded customers’ needs and stood for something they cared about. (That’s how you earn love.) But today’s customers are different. Very different. The vast majority are living a lifestyle that has…
    read more
  • Technology Helps Protect Profitability During Pandemic
    Technology Helps Protect Profitability During Pandemic

     Advisors and financial professionals prioritize digital client experience and self-service tools

    As the COVID-19 pandemic puts immense pressure on American business, driving record levels of unemployment and an increasing number of closures, advisors and financial professionals say their practices are not immune to the impact. Nationwide’s sixth annual Advisor Authority Study, powered by the Nationwide Retirement Institute, surveyed more than 1,800 advisors, financial professionals and individual…
    read more