Marketing

  • Should We Be Worried About Inflation?
    Should We Be Worried About Inflation?

    Reconsidering its sources, consequences and appropriate policy remedies

    Several very good primers were recently written on how to think about inflation in the coming months. But as the reaction to monthly price inflation numbers that ever tick above a 2% annualized rate continues to be disproportionately angst-ridden, another one may be useful.
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  • Inflation Impact On Sovereigns Depends On Real Interest Rates
    Inflation Impact On Sovereigns Depends On Real Interest Rates

    How will inflation affect debt/GDP ratios?

    Inflation trends and associated risks around interest rates and exchange rates may have direct sovereign credit implications, says Fitch Ratings.
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  • Individual Annuity Providers Still Challenged By Low Interest Rates
    Individual Annuity Providers Still Challenged By Low Interest Rates

    Limiting the levers insurers can pull without worsening their company risk profiles

    Limiting the levers insurers can pull without worsening their company risk profiles Report on the outlook for the U.S. individual annuity industry provided by AM Best. OLDWICK, N.J.–(BUSINESS WIRE)–Despite COVID-19’s operational and sales impacts on the U.S. individual annuity industry, the bigger issue for writers remains the low interest rate environment, according to a new…
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  • Share of Wallet & Household “Reach” Grows At Leading Financial Firms; Key Trust Metric Declines
    Share of Wallet & Household “Reach” Grows At Leading Financial Firms; Key Trust Metric Declines

    COVID-19 customer outreach yields higher intent to recommend

    Leading financial services firms increased reach[1] into U.S. households and grew share of wallet, reversing a 2019 dip. This growth occurred even as trust and other key success metrics dropped at the national level, driven by steep declines among the most affluent customers, in a new research report by Hearts & Wallets.
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  • Business Executives’ Optimism About U.S. Economy Hits Three-Year High
    Business Executives’ Optimism About U.S. Economy Hits Three-Year High

    Economic optimism up 47% from last quarter

    Business executives are predicting the economy will roar back in the coming year, with revenue and profit growth expectations not seen since 2018, according to the second-quarter AICPA Economic Outlook Survey.
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  • Reimagining Work In The New Digital-First Workplace
    Reimagining Work In The New Digital-First Workplace

    Companies work to win the war for talent in the post-pandemic world

    The Future Forum, a consortium launched by Slack Technologies, Inc., to help companies reimagine work in the new digital-first workplace, is releasing a new global study that unpacks how 15 months of pandemic work has shifted employee expectations.
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  • Insurance Executives Believe Companies’ Digital Transformation Efforts Will Continue As Pandemic Fades
    Insurance Executives Believe Companies’ Digital Transformation Efforts Will Continue As Pandemic Fades

    Almost overnight, an industry based on face-to-face interactions and relationships had to shift to a virtual environment

    New research by LIMRA and McKinsey & Co. finds 8 in 10 insurance executives believe their companies’ efforts to adopt digital solutions accelerated due to the COVID-19 pandemic. Most (9 in 10) agree that consumer expectations will demand these efforts continue post-pandemic.
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  • Hedge Funds Remain An Option For Some Insurers
    Hedge Funds Remain An Option For Some Insurers

    Attractive for risk diversification and low correlation to other asset classes

    In 2020, the life/annuity and property/casualty insurance segments increased their exposures to hedge funds, leading to an overall 6% increase in insurance industry investments, according to the latest AM Best report.
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  • Global Stocks At A Crossroads
    Global Stocks At A Crossroads

    Midyear market review: What’s ahead for equities?

    Global stocks sit at a crossroad heading into the second half of the year. This is because equity prices have moved higher through most of the first half as a result of several key factors.
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  • Advisors, Firms Break Through The Noise To Respond To Clients
    Advisors, Firms Break Through The Noise To Respond To Clients

    Optimizing content to capture ’shifting client needs’

    COVID-19 abruptly and forcefully shifted the social selling landscape. Digital marketers, compliance teams, advisors, and agents quickly pivoted from tried-and-true approaches to test new strategies for the new normal—whether it was an expanded online presence through individual websites, or targeted campaigns based on audience segments.
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  • Understanding The New Consumer Money Mindset
    Understanding The New Consumer Money Mindset

    How are financial brands transforming their outreach to respond to emerging consumer needs

    People’s financial lives are undergoing massive change in light of global disruptions—and financial brands must transform to meet their audiences’ critical needs.
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  • Pandemic Shifts Bring Fundamental Changes For Insurance
    Pandemic Shifts Bring Fundamental Changes For Insurance

    The most consequential being 'Big Government', accelerated digitalization, pivot to resilience and sustainability, and more remote working

    COVID-19 initiated or accelerated major changes in 2020 and 2021 – social, economic, political and technological. The Geneva Association's new report, The Global Risk Landscape after COVID-19: What role for insurance?, sheds light on which trends will stick and how insurance will be impacted.
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  • America’s $2 Trillion Infrastructure Boom Could Send ESG Stocks Soaring
    America’s $2 Trillion Infrastructure Boom Could Send ESG Stocks Soaring

    This year, and next, might see investors start to reap the rewards of Biden's ultimate "green presidency".

    In the past few years, we've seen six ESG megatrends on the rise with trillions of dollars being invested into them, from cloud computing and clean water, to finance, resource efficiency and the mega of ESG megatrends--EVs.
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