Marketing

  • Insurance’s Two Competitive Catapults: Partnerships & Data
    Insurance’s Two Competitive Catapults: Partnerships & Data

    A dynamic duo for accelerating growth

    by Denise Garth

    In the year 2000, there were 10,000 banks in the United States. At the end of 2020, there were roughly 5,000. In 2021, at least 3 banks per week were closing or merging. Insurers that wish to stay competitive should look at what is happening in the financial services sector.
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  • Measuring Credit Card Satisfaction
    Measuring Credit Card Satisfaction

    Credit card customer satisfaction surges, but spending wanes amid weakening economy and growth of alternative payment

    Against a backdrop of rising inflation, a weakening economy and increased competition in the consumer lending space, credit card issuers are experiencing sizable gains in customer satisfaction, trust and Net Promoter Scores.
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  • Housing Market May Be Entering ‘The Great Normalization’
    Housing Market May Be Entering ‘The Great Normalization’

    Slowing sales are a symptom of a housing market that’s coming off of a two-year pandemic-influenced frenzy and settling into a pace that’s more in line with historical norms, says Chief Economist Mark Fleming—

    First American Financial Corporation (NYSE: FAF), a premier provider of title, settlement and risk solutions for real estate transactions and the leader in the digital transformation of its industry, today released First American’s proprietary Potential Home Sales Model for the month of July 2022. 
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  • This Is Not What A Recession Looks Like
    This Is Not What A Recession Looks Like

    Signs of economic growth are everywhere

    Viewpoints sat down recently with Jurrien Timmer, Fidelity's director of global macro, to hear his point of view on recession risk. The following interview has been edited for length and clarity.
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  • Inflation: A Major Concern For Seniors And Their Children Alike
    Inflation: A Major Concern For Seniors And Their Children Alike

    Over 60% of adult children say inflation is hurting their senior parents

    Current economic conditions have many seniors struggling to afford their later years, and new data from American Advisors Group (AAG) shows that their hardship is causing stress among their older aged children.
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  • Inflation Reduction Act Will Benefit US Health Insurers
    Inflation Reduction Act Will Benefit US Health Insurers

    Several provisions in the bill will have a material impact on the US health insurance industry over the short and intermediate terms

    AM Best is of the view that the Inflation Reduction Act (IRA) of 2022 contains several important provisions for the health insurance industry, with a material short-term benefit from extended Affordable Care Act (ACA) subsidies.
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  • Gen Z: The Next Big Cohort Is Here
    Gen Z: The Next Big Cohort Is Here

    Taking aim at the new financial-demographic target

    In 10 years, Gen Z will be the largest American generation and as with previous generations, product developers and marketers are tasked with determining which of their current behaviors and preferences reflect their youth and which reflect the unique attributes and characteristics of the cohort.
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  • Busting Out Of Customer Service Fatigue…
    Busting Out Of Customer Service Fatigue…

    ...and regaining your agency’s excellence

    by Laurie Guest

    Does it feel like no matter how hard you try to please your customer, it isn’t enough? Are you in charge of leading others and the faster you train teams and build energy, the quicker it seems to fade? Are you a business owner feeling hopeless about the never-ending needs of staff AND customers while…
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  • Most Traders See A Recession Beginning This Year
    Most Traders See A Recession Beginning This Year

    Inflation continues to drive bearish sentiment although trader confidence remains high

    The latest Charles Schwab Trader Sentiment Survey reveals that nine in 10 traders see a U.S. economic recession as somewhat to highly likely and 74% anticipate it will begin this year. The potential of a recession is now the primary concern for 18% of traders, up 6% from the previous quarter.
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  • Needed: Financial Advice Across The Generations
    Needed: Financial Advice Across The Generations

    Sixty-nine percent of Americans are concerned about their current financial wellness

    New consumer data shows a greater need for financial advice across generations. intelliflo, the leading cloud-based technology platform for financial advisors, today released results from our recently commissioned online survey conducted by The Harris Poll.
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  • Consumer Insights About Customer Service
    Consumer Insights About Customer Service

    Significant increases found in brands being abandoned for poor customer service

    TCN, Inc., a global provider of a comprehensive cloud-based call center platform for enterprises, contact centers, BPOs, and collection agencies, today released the results of its second annual "Consumer Insights about Customer Service" survey. The national survey, conducted by OnePoll and commissioned by TCN, reveals Americans are very likely to abandon a brand after a…
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  • An Emerging Crypto Awareness
    An Emerging Crypto Awareness

    Ownership is growing...especially among Millennials

    Crypto brand awareness, trend data on generational ownership, and future crypto intentions have been uncovered in the Logica Future of Money Cryptocurrency special report.
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  • Inflation: Hard Choices For Consumers
    Inflation: Hard Choices For Consumers

    Despite a flat growth in July, Americans are still navigating an expensive economy

    Inflation stayed flat in July after rising 1.3% in June, according to a report from the Labor Department on Wednesday 10 August. Despite this, research from Forbes Advisor confirms that Americans are being forced to make hard choices as they navigate an increasingly expensive economy, with prices remaining much higher than they have done in…
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