Marketing

  • Who’s Afraid Of GDPR?
    Who’s Afraid Of GDPR?

    A new law enacted by the European Union is being called history’s most powerful privacy law The General Data Protection Regulation (GDPR) went into effect in 2018

    by Tom Murray

    Privacy didn’t feature in any aspect of law until the latter half of the twentieth century. From the original census called by Herod, the idea that the powers that be were entitled to the maximum amount of data was ingrained in the general population.
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  • Don’t Let These Six Reasons Hold You Back from Buying Life Insurance
    Don’t Let These Six Reasons Hold You Back from Buying Life Insurance

    What your clients may not realize about obtaining it

    Are you like the majority of Americans who don't have life insurance, but also know that you should? Life insurance is probably something you're uncomfortable talking about, but it's far too important to put off.
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  • Understanding Worker Personality Types
    Understanding Worker Personality Types

    Generation and gender are no longer the singularly defining characteristics of employment

    LIMRA Secure Retirement Institute (SRI) has identified four distinct worker personalities based on how their workplace perceptions influence their experiences and mindsets. The four worker personalities are: Satisfied, Settled, Resigned and Restless.
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  • Seven Traits of Highly Successful Advisors
    Seven Traits of Highly Successful Advisors

    Driving Growth and Outpacing the Competition

    Now Registered Investment Advisors (RIAs) and fee-based advisors can adopt the seven traits that highly successful advisors have been leveraging year over year to earn more and manage more AUM, according to the latest findings from the fifth annual Advisor Authority study.
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  • Is a Weak Brand Strategy Crippling Your Company?
    Is a Weak Brand Strategy Crippling Your Company?

    Hint: If it doesn't have these nine key criteria, the answer may be yes...

    How strong is your company's brand strategy? If they're honest, many owners and business leaders would have to answer, "I'm not sure." That's because very few leaders understand brand, says Lindsay Pedersen. They (wrongly) believe it's "squishy," elusive, and superficial.
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  • Working In Retirement: A Rulebook
    Working In Retirement: A Rulebook

    See how to tap into financial, health care, Social Security, and other benefits

    It may make sense to continue working past age 62, so you can contribute more to your 401(k) and other retirement savings accounts. If you're exploring "second act" employment, consider seeking employment opportunities that offer health insurance for your "retirement job."
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  • An Announcement from NAFA to Its Membership
    An Announcement from NAFA to Its Membership

    National Association for Fixed Annuities urges its member to advocate for a more SECURE retirement future for all

    H.R. 1994, the Setting Every Community Up for Retirement Enhancement (SECURE) Act, can play an invaluable role in helping increase retirement savings and improve the employer-provided retirement system by encouraging small-employer retirement plan coverage and promoting worker participation and education.
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  • Rise of the “Gaming Gambler” — Next Generation of Gamblers Influenced by Arcade, Video and Mobile Games
    Rise of the “Gaming Gambler” — Next Generation of Gamblers Influenced by Arcade, Video and Mobile Games

    Sixty-Three percent of gamblers would spend more time playing casino games if they were more like video games

    Synergy Blue, the premier creator of skill-influenced games and platforms for an emerging class of players, today released a new report showing the rise of the “gaming gambler”, an emerging generation of gamblers who are influenced by arcade, video and mobile games and looking for a more engaging gambling experience as a result.
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  • 20/20 Vision: Seeing Into The Future of Pension Planning
    20/20 Vision: Seeing Into The Future of Pension Planning

    Providers look to satisfy consumers’ evolving demand by keeping up with innovative technology

    by Tom Murray

    In the words of Heraclitus of Ephesus, a Greek philosopher from the 5th century BC, “There is nothing permanent except change”. That remains as true 25 centuries later as it was when he first wrote it.
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  • U.S. Adults Find Finances Daunting
    U.S. Adults Find Finances Daunting

    40% don’t have or don’t know if they have life insurance

    Employee benefits provider Unum (NYSE: UNM) finds that 38% of U.S. adults rate their ability to manage finances as average, poor, or very poor. An additional 40% of respondents say they don’t have or don’t know if they have a life insurance policy to financially protect their loved ones.
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  • Bye, Bye, Buyer’s Remorse: Happy Homeowners Would Never Go Back to Renting
    Bye, Bye, Buyer’s Remorse: Happy Homeowners Would Never Go Back to Renting

    Homeowners Making Themselves at Home With New Lifestyles and Hobbies

    Most Americans prefer a mortgage payment to paying rent monthly according to Bank of America’s Homebuyer Insights Report. In fact, 93 percent of people who have bought a home are happier because of it, and 83 percent say they wouldn’t go back to renting.
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  • Got Employees? Find out How Your Benefits Stack Up
    Got Employees? Find out How Your Benefits Stack Up

    Online resource helps employers stay competitive in fight for top talent

    Principal today announced updates to the Principal Benefit Design ToolSM to give business owners the knowledge needed to help build competitive benefits packages.
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  • The Holistic Retirement Planning Revolution Book Becomes Number One Amazon Bestseller
    The Holistic Retirement Planning Revolution Book Becomes Number One Amazon Bestseller

    Author advances the idea that traditional planning concepts may be outdated

    Lane Martinsen, Certified Financial Fiduciary®, RICP®, IAR, CEO and founder of Martinsen Wealth Management, a holistic financial planning firm in Chandler, Ariz., has become an Amazon bestseller with his new book "The Holistic Retirement Planning Revolution."
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