Marketing

  • Bigger than the Environment: New ESG Study Finds Other Social Issues have Equal or More Importance to Investors
    Bigger than the Environment: New ESG Study Finds Other Social Issues have Equal or More Importance to Investors

    ESG Investor Sentiment Study from Allianz Life Finds Significant Focus on Companies’ Track Record across Many Social and Governance Topics

    Although much of the global attention within the ESG (Environmental, Social and Governance) sector of investing has been placed on the environmental component, the ESG Investor Sentiment Study* from Allianz Life Insurance Company of North America (Allianz Life®) found that in the U.S., social and governance issues are equally important as or more important than…
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  • Beware the Perils of Click Bait
    Beware the Perils of Click Bait

    BBB warns consumers: Be careful what you click on

    BBB warns consumers: Be careful what you click on Reprinted with permission from Better Business Bureau media and news blog. Visit here. April 1, 2019 — Gotcha! Click bait involves “baiting” an unsuspecting reader into clicking on a link by using enticing verbiage, a salacious headline or an ad that seems too good to be…
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  • Golf and Investing: Optimism, Focus, and Education
    Golf and Investing: Optimism, Focus, and Education

    Golfers should be better investors... while investors need to introduce themselves to some basic education

    by Steve Selengut

    You knew it the moment it left the club, that spark at contact when you catch it just right. You look up. It’s just reaching the top of its climb— and heading down right at the pin, a pin positioned left of center on the elevated green, much too close...
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  • The Four A’s of An Apology
    The Four A’s of An Apology

    How Social Media has changed the entire process of saying 'I'm Sorry'

    by Bruce Turkel

    It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong the company was apologizing for so it would…
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  • Financial Independence: The Ultimate Goal and Biggest Hurdle for Today’s Early Adults
    Financial Independence: The Ultimate Goal and Biggest Hurdle for Today’s Early Adults

    Young women far outpacing men, despite greater student debt and other headwinds

    A new study by Merrill conducted in partnership with Age Wave finds that financial independence defines adulthood today (75 percent) – more so than the traditional milestones of employment (61 percent), homeownership (30 percent) or starting a family (20 percent).
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  • Research Reveals Companies Are Struggling to Support Employees as New Workplace Trends Emerge
    Research Reveals Companies Are Struggling to Support Employees as New Workplace Trends Emerge

    Study: Low confidence in employers’ ability to address issues like remote workers, family care and drug addiction

    Study: Low confidence in employers’ ability to address issues like remote workers, family care and drug addiction New research from The Standard’s Absence and Disability Readiness Index. April 10, 2019 — PORTLAND, Ore.–(BUSINESS WIRE)–Emerging workplace trends like remote employees and “gig” economy workers, as well as health issues including family and elder care and drug…
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  • The Management Mandate: Prioritizing Opportunities Using Four Levels of Focus
    The Management Mandate: Prioritizing Opportunities Using Four Levels of Focus

    Effective leadership today recognizes a central conundrum: If everything is 'priority one,' then nothing is priority one

    by Dr. David Chinsky

    As leaders formulate and fine tune their strategies, it is important for them to sort through and prioritize the often bewildering array of opportunities that compete for their attention. One of the biggest traps you can fall prey to is the belief that everything is “Priority One”. The problem with this is that if everything…
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  • Global Life Reinsurers Poised for Growth, But Mature U.S. Market Still Key
    Global Life Reinsurers Poised for Growth, But Mature U.S. Market Still Key

    AM Best: Top tier players have strong capital positions and earnings

    Growth in the U.S. life reinsurance market has been challenged due to limited growth by direct writers, but opportunities have taken shape in emerging markets, particularly in the Asia-Pacific region, as well as in legacy life/annuity blocks of business that have come to market, according to a new AM Best special report.
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  • AI Platform Reveals Brexit Impact On UK Financial Services
    AI Platform Reveals Brexit Impact On UK Financial Services

    New caution in hiring in London, as many companies look to migrate into other EU locations

    Artificial Intelligence platform Talent Ticker has revealed the impact Brexit is having on those working in the financial services industry. A review of the platform’s data has revealed an increase in the number of financial services companies expanding to open European offices, and even completely relocating from the UK in favour of offices in EU member…
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  • We’re Average Students, Getting a “C” When It Comes To Understanding Finances, Americans Say
    We’re Average Students, Getting a “C” When It Comes To Understanding Finances, Americans Say

    Not surprising, they spend more time online than time managing their finances

    More than half of Americans say they’d earn a “C” or lower when it comes to financial literacy, according to a new survey conducted by Harris Poll on behalf of Prudential Financial, Inc.
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  • Futuristic And Innovative Trends Are At The Forefront of May 2, 2019 Healthcare Conference
    Futuristic And Innovative Trends Are At The Forefront of May 2, 2019 Healthcare Conference

    Regional leaders take center stage to discuss an industry thriving in the Age of Innovation

    The Massachusetts Association of Health Underwriters (MassAHU) has unveiled the full schedule of events for BENEFEST 2019, one of New England’s largest and most dynamic healthcare industry conferences for employer benefits professionals.
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  • Achieving And Sustaining Growth, Profitability & Success in A Changing Economic Environment
    Achieving And Sustaining Growth, Profitability & Success in A Changing Economic Environment

    Seven growth strategies sure to spur fresh success

    by Merilee Kern

    Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility.
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  • Corporate Finance Leaders Worldwide Expect Uptick in Hiring and Modest Economic Growth
    Corporate Finance Leaders Worldwide Expect Uptick in Hiring and Modest Economic Growth

    More  than one-in-five U.S. financial executives plan to increase spending investment by 10% or more

    Senior finance executives remain optimistic about the economy, the outlook for their companies and their investments for the future, despite economic and political uncertainty, according to the 2019 Global Business & Spending Outlook, a survey released today by American Express (NYSE: AXP) and Institutional Investor Thought Leadership Studio.
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