- Synchronizing Products And Placement
In a shifting, digital world, making the sale may be a ’now or never’ equation
by Denise Garth
“Would you like fries with that?” was never meant to be a polite question to make sure that we were satisfied. It was meant as an upsell. It is a perfectly-timed, pressure-driven question that often gets a positive response. It was marketing in the moment. In today’s terminology, we might call it “soft-embedded,” opt-in marketing.
read more - Sales Of Life Combination Products Rebound In 2021
Sharp increase driven by current and proposed legislation
Total new premium for individual life combination products increased 22% to $4.3 billion, compared with prior year results, and down slightly from the $4.8 billion in premium generated in 2019, according to LIMRA’s 2021 U.S. Individual Life Combination Products Annual Review. Combination products represented 20% of total life insurance premium in 2021.
read more - Senior Executive Panel To Discuss Future Opportunities For The Life Insurance Industry At 2022 LIMRA Annual Conference
The panel will provide their unique insights on the impact of inflation and rising interest rates on growth, the expanding market share of private equity, the consequences of COVID-19, and the challenges of a very competitive talent market
The 2022 LIMRA Annual Conference will feature a panel of executives from diverse segments of financial services, who will explore the various factors affecting the life insurance industry and its profitability. The event will be held at the Marriott Marquis Chicago on Oct. 16 – 18, 2022.
read more - Loan-To-Value Rises As Debt Service Coverage Weakens For US Life Insurers
Commercial mortgage loan delinquencies rose in 2021 but remain manageable
Mortgage loan holdings for the U.S. life insurance industry grew by 6.6% in 2021, to $639.8 billion, in line with the 10-year average, after depressed growth of 3.8% in 2020, according to a new AM Best report.
read more - LIMRA: Second Quarter Annuity Sales Shatter Record Set During the Great Recession
Fixed annuity products propel growth as investors seek investment protection and steady growth
New market research from LIMRA show a robust annuity market. Visit www.limra.com
Total U.S. annuity sales increased 22% to $77.5 billion in the second quarter, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey.
read more - A State By State Analysis Of Changes In Unemployment
Inflation rising... but so is employment
With inflation remaining high but the U.S. gaining 372,000 jobs in June, slightly less than in the previous month, WalletHub today released updated rankings for its report on Changes in Unemployment Rate by State.
read more - Benefits And Employee Attitude Tracker
Employee benefits influence worker satisfaction but lack of awareness could undermine their impact
In today’s tight job market, companies are focused on how to differentiate themselves to attract and retain the best talent. There has been a lot of attention on salaries and hybrid work arrangements but how do employee benefits figure into the equation?
read more - Workplace Supplemental Health Product Sales Start Strong in 2022
Workplace life insurance and disability insurance sales decline
New annualized premium for supplemental health insurance products, (collectively accident, critical illness, cancer, hospital indemnity, and other supplemental health insurance products) increased 6% in the first quarter 2022 year-over-year. During the same period, new annualized premium for workplace life insurance and disability insurance fell, according to LIMRA’s workplace benefits sales surveys.
read more - Millennials & Life Insurance
It’s time to help get more millennials insured
Millennials, who are between the age of 24 and 40, are at a time in their lives when they need life insurance. The majority of millennials are married, have dependent children, own homes, and have more than $100,000 in household income. Yet more than half (55%) of millennials have no life insurance coverage at all,…
read more - Inside The 2022 Supplemental Health, DI, & LTC Conference
Industry leaders to examine economic shifts impacting insurance markets
Today, virtually every American is concerned about rising inflation. According to recent LIMRA research, 95% of Americans say they are worried about inflation’s impact on the quality of their lives.
read more - What Care Costs
As the cost of caregiving continues to rise, tools like the MoneyGuard Market Advantage® Conversation Catalyst can help Americans understand long-term care options and how to pay for the associated costs
The market for at-home long-term care is large and growing, and family members have become more financially impacted by the increasing costs of care services as they continue to rise each year. According to Lincoln Financial’s (NYSE: LNC) annual What Care Costs study, the rates for care in an assisted facility average over $51,000 per…
read more - U.S. Life Insurer Earnings Decline In 2021 Despite Highest New Premium Growth In Over Three Decades
Premiums surged in 2021, as the pandemic drove home the importance of life insurance to the public
U.S. life insurance companies in 2021 reported first-year individual life direct premium growth of 25% — the highest growth rate in the segment in more than 30 years. However, according to a new AM Best report, more than half of the insurers reported an operating loss despite the spike in new business.
read more - First Quarter 2022 U.S. Retail Life Insurance Sales
First quarter 2022 marks fifth consecutive quarter of double-digit growth for U.S. life insurance premium
Total U.S. life insurance new annualized premium increased 17% in the first quarter 2022, representing the fifth consecutive quarter of double-digit premium growth, according to LIMRA’s First Quarter 2022 U.S. Retail Life Insurance Sales Survey.
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