Financial Literacy

TIAA Launches National Higher Ed Financial Education Initiative

Too many Americans ‘lack the financial knowledge they need to thrive’

Program debuts on Queens College campus

March 20, 2019 — NEW YORK–(BUSINESS WIRE)–Leading financial services provider TIAA today announced the launch of TIAA FinSights, a national financial education initiative designed to give college students the skills to attain lifelong financial success.

This is the most recent example of TIAA’s commitment to help build financial well-being in communities across America; an effort predicated on the idea that the more people know about personal finance, the more confident they can be on their lifelong financial journey.

Literacy, Security, Success

“Financial literacy is a key driver of financial security and success, and it has implications for America’s economic strength as well,” said Roger W. Ferguson, Jr., president and CEO of TIAA. “Yet far too many Americans, including college students, lack the financial knowledge they need to thrive. This program helps ensure that college students have the tools and resources to help them manage their financial lives and improve their financial futures.”

TIAA FinSights launched at Queens College of The City University of New York in the fall of 2018 with entering freshmen enrolled in the College’s Percy E. Sutton Search for Education Elevation and Knowledge (SEEK) program. SEEK provides supplemental academic support, counseling and financial aid for qualified low-income high school graduates who might otherwise not attend college.

“Part of what makes a Queens College education so valuable is that it equips our talented students with life skills that foster real-world success,” said Queens College President Félix V. Matos Rodríguez. “The FinSights program has enhanced that experience by introducing our SEEK Students—many of whom are from families of modest means and are the first in their families to attend college—to concepts and tools that they can use to their advantage to make sound lifelong financial decisions and to use this knowledge to assist their families, as well.”

Features on the TIAA FinSights website include:

  • short videos,
  • insights from current and former students
  • interactive learning modules on financial topics relevant to college students—how to budget, protect themselves from identity theft, and understand credit cards and mobile payment options.

Visit here.

TIAA works with college and university administrators across the country to deliver TIAA FinSights at no cost to the student or the school. Leading education technology innovator, EVERFI Inc., partnered with TIAA to create and deliver the TIAA FinSights educational content.

Financial literacy is a key driver of financial security and success, and it has implications for America’s economic strength as well...

The program leverages key findings from research conducted with 13,000 graduate students as part of a three-year collaboration among Council of Graduate Schools (CGS), TIAA and more than 30 leading universities.

“TIAA is proud to work with the higher education community to improve financial literacy levels among college students,” said Ferguson. “We are excited to help put innovative ideas around financial education into action, with the goal of making a difference in the lives of students, and ultimately, their families and communities.”




About TIAA
With an award-winning1 track record for consistent investment performance, TIAA ( is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has nearly $1 trillion in assets under management (as of 12/31/20182) and offers a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
About Queens College
Queens College graduates the most teachers, counselors and principals in the metropolitan area. The college contributes to the local talent pool as a powerful economic engine and a leader in tech education, with more computer science majors than any college in New York City. Queens College also has the third-highest number of accounting and business students in all of New York State. Students from across the country and around the world are attracted to study at the Aaron Copland School of Music. Its renowned faculty and alumni include nationally recognized composers, conductors and performers who have received nearly 40 Grammy Awards and nominations over the past 40 years.
Queens College enjoys a national reputation for its liberal arts and sciences and pre-professional programs. With its graduate and undergraduate degrees, honors programs, and research and internship opportunities, the college helps its nearly 19,000 students realize their potential in countless ways, assisted by an accessible, award-winning faculty. Located on a beautiful 80-acre campus in Flushing, the college is cited each year in the Princeton Review as one of the nation’s 100 “Best Value” colleges, as well as being ranked a U.S. News and World Report Best College and Forbes Magazine Best Value College thanks to its outstanding academics, generous financial aid packages, and relatively low costs. Visit our homepage to learn more.
TIAA-CREF Individual & Institutional Services, LLC, Teachers Personal Investors Services, Inc., and Nuveen Securities, LLC, Members FINRA and SIPC, distribute securities products. Annuity contracts and certificates are issued by Teachers Insurance and Annuity Association of America (TIAA) and College Retirement Equities Fund (CREF), New York, NY. Each is solely responsible for its own financial condition and contractual obligations.
©2019 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund, New York, NY 10017
1 The Lipper Mixed-Assets Large Fund Award is given to the group with the lowest average decile ranking of three years’ Consistent Return for eligible funds over the three-year period ended 11/30/15 (against 39 fund families), 11/30/16 (36), 11/30/17 (35) and 11/30/18 (35). Note this award pertains to mixed-assets mutual funds within the TIAA-CREF group of mutual funds; other funds distributed by Nuveen Securities were not included. From Thomson Reuters Lipper Awards, © 2019 Thomson Reuters. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of this Content without express written permission is prohibited. Certain funds have fee waivers in effect. Without such waivers ratings could be lower. Past performance does not guarantee future results. For current performance, rankings and prospectuses, please visit the Research and Performance section on The investment advisory services, strategies and expertise of TIAA Investments, a division of Nuveen, are provided by Teachers Advisors, LLC and TIAA-CREF Investment Management, LLC. TIAA-CREF Individual & Institutional Services, LLC, Teachers Personal Investors Services, Inc., and Nuveen Securities, LLC, Members FINRA and SIPC, distribute securities products.
2 Based on $970 billion of assets under management across Nuveen Investments affiliates and TIAA investment management teams as of 12/31/18.