Fourth & Goal

Elevating Retirement Income Education

Western & Southern Advances National Effort Promoting Retirement Planning

Efforts Highlight National Retirement Planning Week® April 11-15 

CINCINNATI – April 1, 2016 – In conjunction with the upcoming National Retirement Planning Week® 2016 (NRPW), Western & Southern Financial Group (Western & Southern) today introduced its “Fourth and Goal” retirement income education program.

“Baby Boomers entering retirement, around 10,000 every day, are largely unsure of their financial future, according to the latest research by the Insured Retirement Institute,” said Mark E. Caner, president, W&S Financial Group Distributors, Inc., the wholesale distributor of annuities and life insurance from Western & Southern member companies.

“Through efforts such as our ‘Fourth and Goal’ retirement income education program, consumers can become more knowledgeable about their retirement by gaining an appreciation for the associated risk factors and employing planning strategies to address those risks.”

Are you ready for some football?

Incorporating a football game analogy to facilitate interest and understanding, the Fourth and Goal program equips financial professionals with easy-to-use resources as they help clients

  •  Identify field position with the Income Fact Finder — evaluating expected expense needs and estimated income sources.
  • Chart action options in the Income Playbook — mapping strategies focused on timing considerations and risk attitudes.
  • Take the field with a Game Plan — bringing together all the elements in an actionable retirement income strategy tailored to the individual financial situation.

“At Western & Southern, we remain committed to advancing America’s retirement conversation,” said Caner. “Offering consumer-friendly programs in recognition of National Retirement Planning Week is another way to support that effort.”

The National Retirement Planning Coalition – a group of prominent education, consumer advocacy and financial services organizations spearheaded by the Insured Retirement Institute – has organized NRPW. This initiative is a national effort to help consumers focus on their financial needs in retirement.



About the Insured Retirement Institute
The Insured Retirement Institute (IRI) is the leading association for the retirement income industry. IRI proudly leads a national consumer coalition of more than 30 organizations, and is the only association that represents the entire supply chain of insured retirement strategies. IRI members are the major insurers, asset managers, broker-dealers/distributors and 170,000 financial professionals. As a not-for-profit organization, IRI provides an objective forum for communication and education, and advocates for the sustainable retirement solutions Americans need to help achieve a secure and dignified retirement. Learn more at
About W&S Financial Group Distributors, Inc.
W&S Financial Group Distributors, Inc. ( distributes fixed, variable and immediate annuities and life insurance products from Western-Southern Life Assurance Company, Integrity Life Insurance Company and National Integrity Life Insurance Company, all member companies of Western & Southern Financial Group, Inc. Variable products are distributed through Touchstone Securities, Inc.1 Marketing through a national network of broker-dealers, financial advisors, independent agents and financial institutions, W&S Financial Group Distributors assists financial professionals in helping individuals invest for, live in and manage risk during retirement.
About Western & Southern Financial Group
Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, Western & Southern Financial Group, Inc. (Western & Southern), a Fortune 500 company, is now the parent company of a group of diversified financial services businesses. Its assets owned (more than $42 billion) and managed ($24 billion) total more than $66 billion as of Dec. 31, 2015. Western & Southern is one of the strongest life insurance groups in the world. Its six life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company and National Integrity Life Insurance Company) maintain very strong financial ratings and a Comdex Ranking of 96.2 Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.3; IFS Financial Services, Inc.; Peppertree Partners LLC3; Touchstone Advisors, Inc.3; Touchstone Securities, Inc.1; W&S Brokerage Services, Inc.1; and W&S Financial Group Distributors, Inc. For more information on the Western & Southern family of companies, visit Western & Southern is the title sponsor of the Western & Southern Open (, a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.
1 A registered broker-dealer and member FINRA/SIPC
2 Lafayette Life has a Comdex Ranking of 97.
3 A registered investment advisor.
For current ratings, please visit