The Pulse

Examining Consumer Sentiment

Despite growing concerns about the pandemic and the economy, Americans report the highest level of confidence in insurance companies

A new study from LIMRA reveals that Americans’ unease about the pandemic and the economy have increased in the last six months.

More than 19 months into the pandemic, fewer than 2 in 5 Americans say their lives are mostly back to what they were pre-pandemic. Consumers are also concerned about their household finances, with 32% of adults saying they are highly stressed over them, up from 25% six months ago.

“Some consumers are feeling financial stress to a higher degree than others,” says Jennifer Douglas, research director at LIMRA. “Understandably, younger adults, women with children under the age of 18, and those with lower household incomes express the highest levels of financial stress.”

Women with children under 18 expressed the highest levels of financial stress at 50%, followed by non-retirees who were not working (44%), those under age 50 (42%), and those with household incomes under $50,000 (42%).

According to the 2021 Insurance Barometer Study, conducted by LIMRA and Life Happens, overall financial concern rose 20% over the past two years, including a 4% rise in 2021.

Understandably, younger adults, women with children under the age of 18, and those with lower household incomes express the highest levels of financial stress...

The study revealed the top four financial concerns are:

  • Having enough money for a comfortable retirement (43%)
  • Being able to save money for an emergency fund (37%)
  • Being able to support themselves if they are unable to work due to a disabling illness or disability (37%)
  • Paying for long-term care services if they become unable to take care of themselves (37%)

Other financial concerns that are top-of-mind for consumers include paying for medical expenses in the case of an injury or illness (35%), job security or maintaining a steady income (33%) and paying monthly bills (32%).

Despite the increased concerns about the economy and COVID-19, confidence in insurance companies is the highest seen since October 2008 (when LIMRA began this survey). According to the study, 86% of consumers say they are at least somewhat confident in insurance companies with more than a third (35%) reporting ‘quite a bit’ or ‘extreme’ confidence in insurance companies.

“Our research shows the pandemic raised consumers’ awareness about the importance of having adequate life insurance coverage,” said Douglas. “Our industry did a remarkable job pivoting at the start of the pandemic to enable financial advisors to continue serving their customers in a virtual environment.”