Prudential Collaborates With Empathy To Enhance Workplace Benefits

Offering holistic bereavement support for families coping with lossThe Benefits Market

December 18, 2024 — NEWARK, N.J.–(BUSINESS WIRE)–The loss of a loved one is a profoundly difficult time, and navigating the financial, legal, emotional and logistical challenges that follow can often be daunting.

Prudential Financial, Inc. (NYSE: PRU) announced today a new strategic relationship with Empathy, a leading bereavement support platform, that will provide beneficiaries with access to an enhanced suite of resources to help them cope with loss and navigate the challenges throughout the grieving journey.

Recognizing the need for comprehensive care and support, Prudential Group Insurance is expanding its beneficiary support services with access to an extensive suite of bereavement tools to help navigate the many aspects of loss — from funeral arrangements and obituary writing to probate and estate settlement, and more. Beneficiaries will also have access to dedicated Care Managers for personalized assistance through each task, decision and challenge.

Access To Holistic Support

“By enhancing our beneficiary support, Prudential is reaffirming its commitment to providing access to holistic support to our customers in the moments that matter,” explains Jessica Gillespie, Prudential’s head of Group Insurance Product and Underwriting. “Our goal is to be the rock our policyholders and their families can rely on through every stage of life, not only with financial protection but also with the emotional and practical support when they need it most.”

Ron Gura, Empathy’s co-founder and CEO, said the relationship represents a new era of benefits that prioritize holistic support and compassion. “Our relationship with Prudential is an extraordinary opportunity for us to help more families through the complexities of loss by blending advanced technology with heartfelt care,” he explains. “Together we’re taking a big step toward creating a world where every individual receives the support they need when they need it most.”

Group Insurance’s enhanced range of resources and services include access to various forms of assistance, including a beneficiary hub, a wellness journal, and claim assistance. Access to services may vary and may not be available in all states.

For more information, please visit prudential.com/employers/group-insurance.

ABOUT PRUDENTIAL

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of Sept. 30, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for nearly 150 years. For more information, please visit news.prudential.com.

Prudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability, and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use within employee and membership benefits plans. The business also sells critical illness, accidental death and dismemberment, and other ancillary coverages. In addition, the business provides plan administrative services in connection with its insurance coverages, and administrative services for employee-paid and unpaid leave including FMLA, ADA and PFL.

Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.

About Empathy

Empathy is a technology company transforming the way the world prepares for and manages the loss of a loved one. Empathy offers a range of assistance to those facing grief, estate planning and settlement, probate and more, all available through life insurance benefits or via bereavement leave through an employer. By partnering with Fortune 500 companies and leading insurance carriers, Empathy supports 40 million people across the U.S and has set a new standard for modern benefits. With accolades from Apple, Google Play, CB Insights and Fast Company, and backing from leaders in the tech and life insurance industries, Empathy is one of the fastest-growing benefits for employers and insurance carriers alike. Learn more about Empathy at www.empathy.com.