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As Quoted…
“The key is omni-solutions, where the customer has the flexibility to move seamlessly from a digital environment to a human interaction if required. Life insurance still needs an agent to sell the benefits, however once the customer has decided to purchase coverage, the Fintechs look to make things quick and seamless in a digital world, where possible, so the customer is empowered to complete the application process. However, if required, an agent is always there to assist… ”
from our interview with Legal & General America’s president and CEO Mark Holweger, on the emergence of Fintech and the digital sale of life insurance
Emerging Trends | Marketing | Technology / Social Media
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