Finding a place in the new normal

A new study by Cake & Arrow, a research and design firm focused on innovations in customer experience, considers the pandemic’s present and future effect on the American workforce. Excerpts presented here. Access the full report.

Covid-19 has shaken our economy, our society, and our individual lives to the core. The nationwide shutdown has left millions of businesses shuttered, more than 150,000 dead and tens of millions unemployed. As states have slowly started reopening amidst the continuing spread of the virus, it has become clear that a return to a pre-pandemic sense of normalcy will not happen anytime soon, if ever.

The impact will be long-lasting and far reaching. It may fundamentally change the way we live and operate, creating a “new normal,” less predictable than the one we knew, in which individuals, businesses, and the government will need to make peace with uncertainty and a continued state of flux as we continue to grapple with what life amidst pandemic looks like.

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