W&S Financial Group Distributors Helps Financial Professionals Target Retirement Plan Rollovers

‘Rollover Central’ Expands Commitment to Addressing $365 Billion Opportunity

CINCINNATI – W&S Financial Group Distributors (W&S Financial Distributors), wholesale distributor of annuities and life insurance from Western & Southern Financial Group (Western & Southern) member companies, has launched Rollover Central. The multi-stage, multi-platform initiative aims to help financial professionals build their business by serving the needs of the $365 billion retirement plan rollover market.1

“Workers are changing employers and careers as never before. In fact, a 2010 survey from the Bureau of Labor Statistics found the youngest baby boomers, those born from 1957 to 1964, have held nearly 11 jobs on average,” said Mark E. Caner, AEP, ChFC, CLU, CFP, president of W&S Financial Distributors. “These job changes mean that workers may own a variety of retirement plans from former employers. W&S Financial Group Distributors is leveraging its expertise with retirement plan rollovers to help financial representatives target the rollover business to better serve these clients.”

Elements of the Rollover Central initiative include:

  • Sponsorship of the InvestmentNews Retirement Income Summit in Chicago April 30 to May 1, 2012. The summit for financial professionals examines new ways to generate, increase and protect retirement income. W&S Financial Distributors will exhibit at the event and share information it has developed regarding strategies for retirement plan rollovers.
  • Sponsorship of InvestmentNews webcast ‘Tax-Wise Ways to Draw Down IRAs and 401(k)s’ on May 15, 2012. The webcast for financial professionals will examine rollover considerations, retirement distribution planning, tax diversification, tax incentives for different assets types and matching assets to account types. Presenting will be Robert Keebler, principal of Keebler & Associates, LLC.
  • Enhanced Retirement Rollover Content Online at new Rollover Central section of WSFinancialPartners.com. Both financial professionals and consumers will find valuable information regarding retirement plan rollovers on the site. For consumers, information includes strategies and considerations for plan consolidations. For financial professionals,  Rollover Central includes information about a product designed specifically for rollover monies. VAROOM (Variable Annuity for Roll Over Only Money), issued by Western & Southern member companies Integrity Life Insurance Company (Cincinnati, Ohio) and National Integrity Life Insurance Company (Goshen, N.Y.), is the only variable annuity offering subaccounts investing in individual ETFs.
  • Conversation Starter Presentations and Collateral. A compilation of materials designed to aid financial professionals in discussing retirement plan rollover considerations with clients and identifying business prospecting opportunities among job changers.

“From the launch of VAROOM in January 2011, to the introduction of resources for job changer rollover prospecting in August 2011, to the commencement of the Rollover Central initiative and all it encompasses, Western & Southern continues to demonstrate its ongoing commitment to helping financial professionals build their business by targeting the rollover market,” said Caner.