Consumer Trends

While U.S. Economy Grows, Housing Confidence Remains Flat

Millennials worry more than others about home buying

– Housing confidence flat amid rising home prices, low inventory, and millennials’ anxiety
-What’s Worrying Prospective Homebuyers

DALLAS, Oct. 17, 2016 /PRNewswire/ — Despite positive economic indicators like record wage growth and falling unemployment, housing confidence remained flat from June through September, according to the new ValueInsured Housing Confidence Index.

Housing confidence rose a mere 0.2 points from June through September to 68.9 on the hundred-point scale. That figure is up 1.9 points since March. A number of factors are likely to blame for the subdued confidence measure, according to Joe Melendez, CEO of ValueInsured.

“Home prices rose over the summer, putting them out of reach for many renters who also saw their rents rising,” said Melendez. “Another factor suppressing housing confidence is the unsettling presidential contest and uncertain future it entails. Combine those factors with the hangover of the 2008 housing crisis, and many prospective buyers really need a confidence boost.”

Attitudes of American Homeowners

The ValueInsured Housing Confidence Index is the aggregate mean of seven multidimensional confidence measures collected through the Modern Homebuyer Survey, which is conducted once per quarter. As such, the Index reflects the attitudes of American homeowners and non-homeowners toward the housing market and benefits of buying a home.

A significant factor in the flat confidence index is the continued uncertainty and anxiety of millennials. Although three-in-four (76 percent) millennial non-homeowners (i.e., would-be first-time buyers) want to buy a home, less than two-in-five (38 percent) are confident they can afford a down payment. Millennials also outpace Americans in general in a number of other home buying concerns measured by the survey:

Overall, millennials are skeptical and bracing for volatility. They are more likely to expect a price bubble and correction in the next two years than Americans overall (60 percent of millennials vs. 47 percent of Americans). Prospective first-time homebuyers in particular are nervous about market instability – only a quarter of these millennial non-homeowners are confident that the 2008 housing crisis will not happen again in their lifetimes.

Home prices rose over the summer, putting them out of reach for many renters who also saw their rents rising

American dream is alive and well

On the bright side, 70 percent of millennials said the American Dream is alive and well. They do, however, describe it differently than past generations. They want to own a home but not be tied down by it. More than four-in-five (83 percent) millennials say their new definition of the American Dream is “owning a home on my own terms while staying mobile, agile and financially secure.” In fact, more than four-in-five (81 percent) millennials plan to live in their current home for less than five years.

Reassurance and down payment protection appear to be crucial in converting millennial homebuyers. ValueInsured provides assurance and supports the new American Dream by protecting homebuyers from loss of their down payment in the event of falling home values or the need to quickly sell at a loss. +Plus by ValueInsured, the only down payment protection product available to homebuyers today, is now available with mortgages through participating financial institutions.

For additional findings from the ValueInsured Modern Homebuyer Survey visit



Survey Methodology
The ValueInsured Modern Homebuyer Survey was conducted online by Equation Research on behalf of ValueInsured in September 2016 among a nationally representative sample of 1,013 American adults ages 18 and older.
About ValueInsured
PVI Agency, LLC dba ValueInsured, is the only provider of down payment protection for modern homebuyers, giving them greater control, confidence and flexibility in a volatile real estate market – all for the cost of a lunch per month. ValueInsured’s +PlusSM down payment protection is easy, affordable and backed by one of the world’s largest re-insurance companies, with over $8 billion in capital. Based in Dallas, ValueInsured is led by a team of professionals experienced in every part of the home buying process.
The information contained herein does not constitute a solicitation nor an offer of insurance in any jurisdiction in which it would be unauthorized or unlawful to do so, including, but not limited to the State of New York.