Innovations in Marketing

TXTNG KILLS: Allstate Takes A Reality Ride

'Reality Rides' Simulator Races Across America To Help Save Lives

April 17, 2015 – NEW YORK–(BUSINESS WIRE)–More than 3,000 lives are lost and 400,000 people are injured as a result of distracted driving each year.1

Allstate is helping to prevent these avoidable tragedies by launching a national tour with the company’s Reality Rides distracted driving simulator this month.

See the Reality Ride Simulator here

In its third year, the campaign builds awareness about the dangers of distracted driving and offers tips and information on how to be safer behind the wheel.  “Educating drivers about safety has long been a commitment for Allstate,” said Steve Sorenson, executive vice president of product operations at Allstate Insurance Company.

“More than a decade ago, we began to build awareness of how distractions in the car could become driving dangers. Today, our Reality Rides simulator provides an impactful way for drivers to learn firsthand how significantly distractions can affect their ability to drive safely.”

take the Allstate X the TXT® pledge to not text and drive

A survey of more than 4,500 people who experienced Reality Rides’ simulation shows that

  • sixty-nine percent learned more about distracted driving, and
  • 85 percent found the program “fun and effective.”2

Reality Rides features a real but stationary car equipped with virtual reality technology that displays a responsive animated environment on a curved LED television embedded in the windshield.

Using the steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text, talk on the phone and enter navigation system directions. Participants are given traffic “tickets” that reveal potential infractions a driver could receive if the experience happened in real life, and have the opportunity to take the Allstate X the TXT® pledge to not text and drive.

To find out when the tour is coming to you visit and watch this video to learn more.

1 2013, National Highway Traffic Safety Administration (NHTSA), “2013 Quick Facts,”


2 2013-2014, Allstate Reality Rides® Survey