New technology makes customizing the trading experience more social for investors of all levels
May 06, 2014- OMAHA, Neb.–(BUSINESS WIRE)–A trader’s platform is his or her lens into the markets, and for many customization is key. But, building an individual experience that exposes the data that matters can be time-consuming, particularly for someone new to the markets.
“thinkorswim Sharing enables a new level of interaction. It gives the trading community a chance to easily add visual content to reinforce their ideas on social media. Where the dialogue is limited to 140 characters, sometimes a picture is worth a thousand words.”
That’s why TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer subsidiary of TD Ameritrade Holding Corporation (NYSE: AMTD), has launched its latest platform-based innovation, thinkorswim® Sharing. This new feature, an industry first, allows thinkorswim users to securely and instantly share customized software settings for charts, workspaces, scans, studies, trade and alert templates with others, giving both platform veterans and novices the ability to gain valuable market insights by being able to analyze each other’s strategies.
A typical trading platform workspace can have up to 5,000 settings, and users need a way to filter through the options quickly and efficiently so they can focus on what matters most – keeping tabs on the market.
That’s where thinkorswim Sharing comes in. Within seconds, users can securely share settings with one another over email, IM, or via social media platforms.
A user-friendly interface
This technology also makes the transition from other TD Ameritrade trading platforms to the more sophisticated thinkorswim easier for new or aspirational traders. On the new thinkorswim Sharing site, clients have access to a number of pre-configured workspace setups, which will help them get up and running quickly. Whether they are an aspiring trader or a sophisticated futures trader they will find preconfigured settings to meet their needs.
“thinkorswim Sharing is the latest release in a multi-phase project roll out designed to make our trading technology accessible to more investors,” said Nicole Sherrod, managing director of TD Ameritrade’s trader group. “Each new offering is developed to remove as many barriers as possible for our clients. The powerful combination of the thinkorswim Learning Center and thinkorswim Sharing will make our award-winning platform more helpful, beneficial and easier to use for an even greater number of investors.”*
thinkorswim Sharing also helps address a need for traders who are active on Twitter, Facebook, myTrade®, Google+, blogs and other social sites. “There’s a tremendous dialogue happening in social media today among traders,” Sherrod added. “thinkorswim Sharing enables a new level of interaction. It gives the trading community a chance to easily add visual content to reinforce their ideas on social media. Where the dialogue is limited to 140 characters, sometimes a picture is worth a thousand words.”
Both Sherrod (@tdansherrod) and her colleague JJ Kinahan (@tdajjkinahan) have made their trading platform settings visible via thinkorswim Sharing and encourage others to join them in the trading community dialogue on Facebook and Twitter.
For more information on the thinkorswim trading platform please visit here.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 39 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.