The value-proposition is simple: Reaching consumers in new ways
OLDWICK, N.J., July 12, 2013— Despite some continuing struggles, social media use in the insurance industry appears to be growing as companies seek to reach consumers in new ways. Speaking at an Insurance Marketing and Communications Association event, Robert Hartwig, president of the Insurance Information Institute, said social media is an important way for insurers to reach younger people.
Participating in this edition of A.M.BestTV are:
- Robert Hartwig, President, Insurance Information Institute;
- Peter Van Aartrijk, President / CEO, Aartrijk Branding and Communications;
- Tom Wetzel, Executive Director, Insurance Marketing and Communications Association; and,
- Steve Ryan, Senior Marketing Manager North America, XL Group.
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