Social Media Taking Hold in the Insurance Industry

The value-proposition is simple: Reaching consumers in new ways

OLDWICK, N.J., July 12, 2013— Despite some continuing struggles,
 social media use in the insurance industry appears to be growing as 
companies seek to reach consumers in new ways. Speaking at an Insurance
Marketing and Communications Association event, Robert Hartwig, president
 of the Insurance Information Institute, said social media is an important
way for insurers to reach younger people.

View the video program here.


Participating in this edition of A.M.BestTV are:

  • Robert Hartwig, President, Insurance Information Institute;
  • Peter Van Aartrijk, President / CEO, Aartrijk Branding and
  • Tom Wetzel, Executive Director, Insurance Marketing and
  Communications Association; and,
  • Steve Ryan, Senior Marketing Manager North America, XL Group.
... social media is an important
way for insurers to reach younger people

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