SheCapital Launches a New Online Investment Platform Focused on Women

Empowering the novice investor

NEWTOWN, PA–(Marketwired – August 27, 2015) – SheCapital, an online investment platform for women, has launched a new service that offers low cost, automated investment management and cloud-based portfolio reporting.

The firm, which was founded by a woman to serve the novice female investor, provides the tools needed to empower them to learn more about finance, build their wealth and achieve their financial goals.

SheCapital, a Registered Investment Advisor (RIA), was founded by Tina Powell, who serves as director of business management for Hackensack, N.J.-based RIA, Beacon Wealth Management. With more than 20 years of experience in media and technology, Powell noticed a considerable gap in the marketplace upon entering the RIA industry in 2006 — few firms were actively targeting their services to women, communicating effectively with women, or working to understand their specific concerns.

Moreover, a majority of women felt uneasy and uncomfortable discussing money and investments with their financial advisors and even their spouses.

In the driver’s seat…

The SheCapital platform leverages technology and automated asset management to provide self-motivated women the ability to manage their investment account with a convenience similar to online banking. The platform also features high-quality performance reporting, account aggregation, and 24/7 online access. SheCapital seeks to reduce annual fees by identifying the best fit, lowest cost index funds based on a woman’s risk tolerance and her unique profile.

“Many women want to be in the driver’s seat when it comes to their money,” said Powell. “Even so, they have traditionally been underserved by the financial services industry as a whole. SheCapital was created to empower women, giving them ease, independent advice, and access to online tools that make their lives easier, ultimately saving them time and money.”

Many women want to be in the driver's seat when it comes to their money

With an emphasis placed on financial literacy, the SheCapital platform is entirely geared toward the novice female investor who wants to create financial security. From the user experience, to the language, to the approach, the website offers helpful resources and an automated solution without the anxiety and trepidation caused by boardroom-type conversations. In alignment with its focus on education and empowerment, SheCapital will donate 10% of its profits to support She’s the First, a non-profit organization that sponsors girls’ education in developing countries, helping them to be the first in their families to graduate from school.

Learning the basics

“Learning even basic financial concepts for the first time can be daunting, but being financially literate is an essential component of a woman’s overall well-being. Relying 100 percent on anyone else — male or female — can expose women to unforeseen risks if they don’t understand their investments and the big picture.”

Ultimately, the SheCapital platform is designed for the do-it-yourself woman who is focused on building personal wealth, saving for retirement, and creating financial security on her own.
The platform launch coincides with Powell ringing the opening bell at the New York Stock Exchange along with other TD Ameritrade RIAs to commemorate the 75th anniversary of the Investment Advisers Act.
For more information about SheCapital, visit

About SheCapital:
Based in Newtown, Penn., SheCapital is an online investment platform for women that offers automated investment management and cloud-based portfolio reporting for low cost. The firm, which was founded by a woman to serve the novice female investor, provides the platform needed to empower them to manage and build their wealth, while learning more about finance and achieving their financial goals.
For every dollar of SheCapital’s profits, 10% is donated to She’s the First, a non-profit that furthers girls’ education. To learn more about SheCapital, visit