Retirement Savings the Highlight of MassMutual Campaign

National Save for Retirement Week Commences October 21

SPRINGFIELD, Mass., Oct. 16, 2012 /PRNewswire/ — MassMutual Retirement Services is joining forces with the retirement industry to increase retirement savings awareness and education. National Save for Retirement Week, October 21 – 27, is meant to drive home the importance of saving for retirement and encourages retirement plan participants to take action regarding their personal retirement savings.

MassMutual Retirement Services has planned a number of activities focused on educating retirement plan participants and plan sponsors on action steps they can take to help them get closer to their retirement plan goals. “MassMutual’s retirement plan customers have validated our approach to participant education and action,” says E. Heather Smiley, senior vice president and chief marketing officer for MassMutual’s Retirement Services Division. “We consistently achieve top ratings from advisors, plan sponsors and participants on our programs. Our National Save for Retirement Week activities embrace what we’ve learned works best,” adds Smiley.

MassMutual’s tools to promote the week include two online participant webisodes and one web-based sponsor seminar. The first webisode is part of MassMutual’s SmartView series on the company’s RetireSmart YouTube channel. The webisode called “Should I Borrow From My 401(k)” will launch on Monday, October 22 at 2:00 p.m. ET. During the three-minute webisode, real people will talk about money and retirement issues in simple terms to help bring these issues to life for individual savers. The second webisode called “Supersize Your Savings” is focused on Gen Y 401(k) participants and conveys the importance of starting early in a fun and impactful way. It can be viewed on MassMutual’s RetireSmart participant website at

All of these events and seminars have just one goal – to help Americans plan and save enough so they can retire with confidence

MassMutual Retirement Services will also host a plan sponsor seminar titled “Participants Talk Retirement” on October 23 at 2 p.m. ET.  The seminar will share insights gleaned from recent interviews conducted by MassMutual with its retirement plan participants and will give sponsors actionable information to help them promote their retirement benefit to their employees as effectively as possible.

“All of these events and seminars have just one goal – to help Americans plan and save enough so they can retire with confidence,” states Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division and chairman and CEO of MassMutual International LLC. “One of the reasons MassMutual Retirement Services was recognized as *Retirement Leader of the Year is our simplified approach and success in helping participants identify and save towards their goals,” adds Sarsynski.

For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at 1-866-444-2601.

*”Retirement Leader of the Year” awarded to MassMutual’s Retirement Services Division for industry leadership and excellence in retirement plan services, Fund Industry Intelligence (Euromoney Institutional Investor), April 5, 2012.

About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long term.