Think Or Swim

Ready, Set, Trade!

TD Ameritrade Invites College Students Across America to Test Their Investing Skills

 2017 thinkorswim Challenge Registration Open Now Through October 2, 2017

September 11, 2017 — OMAHA, Neb.–(BUSINESS WIRE)–For college students interested in gaining real-world trading experience, TD Ameritrade1, announced today open registration for the fourth-annual thinkorswim Challenge.

This year’s competition features new registration options – students may now form smaller trading teams than in previous years – and will offer upgraded educational tools to participating teams. Undergraduate students interested in participating in the virtual trading competition can, now through October 2, 2017, register themselves and team members for the thinkorswim Challenge.

The thinkorswim Challenge is offered through TD Ameritrade U, an award-winning2 educational program for professors and college-run organizations that provides free access to paperMoney®, the virtual trading version of the thinkorswim desktop and mobile applications – both of which are recognized as advanced technology for sophisticated traders.3

30,000 Students Benefit from ThinkOrSwim

“TD Ameritrade U has brought financial education and real-world trading opportunities to more than 500 universities across 50 states since its launch,” says Lee McAdoo, managing director of education at TD Ameritrade. “Approximately 500 professors have adopted TD Ameritrade U as a teaching strategy, which has helped us reach more than thirty-thousand students in the past two years alone.”

TD Ameritrade’s 2017 Young Money survey found that 1 in 5 young millennials have started investing in the stock market, while almost half of those who are not investing say they don’t know how to invest. Through the thinkorswim Challenge, TD Ameritrade has made headway in getting thousands of students involved in learning about the markets. Of all the students who have tapped into TD Ameritrade U over a four-year period, one in six has participated in the thinkorswim Challenge.

“TD Ameritrade recognizes the need for further financial education in schools, as well as access to trading platforms that would allow students to test their trading theories,” added McAdoo. “TD Ameritrade U and the thinkorswim Challenge has become that outlet for students, providing them with additional preparation for future real-world investing and trading.”

New to the thinkorswim Challenge

TD Ameritrade U wants to make the thinkorswim Challenge more widely available to all college students, so for the first year ever, students may register in teams of two individuals. By allowing students to assemble in pairs of two, the hope is to bring the Challenge to a wider student network. Interested students will still have the option to register in teams of three and four, as they have had in the past. In 2016, team enrollment was up 11 percent from the year prior with a total of 726 teams participating in the trading competition.

TD Ameritrade U will also make its newly enhanced educational tools available to participating teams of students. Each year, students have access to TD Ameritrade’s full trading support system including 24/7 expert assistance, chat room support, trading demos and in-platform webcast streams. TD Ameritrade recently made advancements to the daily thinkorswim webcast, Swim Lessons, transforming it from a listen-only channel to an in-platform, live video stream. Students will now have the opportunity to watch their favorite Swim Lessons presenters each day, as well as special guests and TD Ameritrade experts, talk about market events and trading strategies.

TD Ameritrade U has brought financial education and real-world trading opportunities to more than 500 universities across 50 states since its launch

Accepting the TD Ameritrade U thinkorswim Challenge

To participate, teams made up of two to four individuals who are students at the same postsecondary educational institution must register at The competition is open to the first 2,000 teams who register. Registration is now open and closes on Monday, October 2, 2017, at 11:59 p.m. EDT. The four-week competition officially kicks off on Monday, October 9, 2017, and runs through Friday, November 3, 2017.

The thinkorswim Challenge teams are responsible for managing one virtual portfolio during the entire competition and will do so by placing qualifying paper trades during each trading week. Prizes will be awarded weekly to the top team with the highest percentage gain in the aggregate value of their portfolio at the end of each trading week. At the conclusion of the competition, an additional prize will be awarded to the three teams with the highest percentage gains in their portfolios overall and to their respective schools. Individual prizes include iPads, Amazon gift cards, up to $3,500 deposited into a TD Ameritrade brokerage account, and up to $30,000 for the schools.

The thinkorswim Challenge is subject to full Official Rules, which are available at For more information about TD Ameritrade U or the thinkorswim Challenge, visit or For competition updates, follow TD Ameritrade U, @TDameritradeu, and like TD Ameritrade U on Facebook. You can also join conversations about the thinkorswim Challenge using #TOSChallenge.

For the latest news and information about TD Ameritrade, follow the Company on Twitter, @TDAmeritradePR.

The paperMoney® application is for educational purposes only. Successful virtual trading during one time period does not guarantee successful investing of actual funds during a later time period as market conditions change continuously.




1. TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer subsidiary of TD Ameritrade Holding Corporation. Brokerage services provided by TD Ameritrade, Inc., member FINRA ( /SIPC (
2. TD Ameritrade U wins “Special Achievement – Educational Initiative” for bringing trading to the classroom, 2015 Benzinga Fintech Awards.
3., Best Broker Trade Platforms & Tools 2017, Feb. 21, 2017.
NO PURCHASE/BROKERAGE ACCOUNT NECESSARY TO ENTER OR WIN. A PURCHASE/ACCOUNT WILL NOT INCREASE YOUR CHANCES OF WINNING. DISPUTES ARBITRATED & WAIVER OF CLASS ACTION & JURY. This is a simulated trading competition. Software download (via mobile app or desktop), Internet access, & use of a valid paperMoney® account are required to participate. Contest consists of 4 trading weeks, each beginning at 9:30 a.m. ET & ending at 11:59:59 p.m. ET: 10/9-10/14/17; 10/16-10/21/17; 10/23-10/28/17; and 10/30-11/4/17. Open only to registered teams of 2-4 individuals who are each a legal resident of any 1 of the 50 US or DC (or in the US on a student visa) & age of majority+ as of the date of registration & all enrolled at the same post-secondary educational institution located in any 1 of 50 US or DC. Registration begins at 11 a.m. ET on 9/4/17 & must be completed by 11:59:59 p.m. ET on 10/2/17. PARTICIPATION IS LIMITED TO THE FIRST 2000 TEAMS TO COMPLETE REGISTRATION. Normal Internet access, data, & usage charges may apply. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES. The team with the highest P/L during each trading week will be the potential weekly winning team, subject to verification. ARV of each weekly prize: $500 per winning team member. Total value of all weekly prizes: between $4,000 & $8,000 (depending on # of winning team members). At the end of the contest, the teams with the 1st, 2nd, & 3rd highest P/L percentage over the entire contest period will be eligible for prizes, subject to verification. ARV of 1st prize: $3,600 per team member & $30,000 gift to winning team’s school (total 1st prize ARV between of $37,200 & $44,400 depending on # of members). ARV of 2nd prize: $2,330 per team member & $20,000 gift to winning team’s school (total 2nd prize ARV between of $24,660 & $29,320 depending on # of members). ARV of 3rd prize: $1,100 per team member & $10,000 gift to winning team’s school (total 3rd prize ARV between of $12,200 & $14,400 depending on # of members). Total ARV of all prizes: between $74,060 & $88,120 (depending on # of members). Individual cash prize amounts will be deposited into an individual, non-IRA TD Ameritrade standard brokerage account. TD Ameritrade’s normal commissions, service fees, & exception fees apply. Funds may be withdrawn from a TD Ameritrade standard brokerage account free of charge, pursuant to TD Ameritrade’s regular business practices. If not already a registered account holder, winner must apply & be approved for an individual standard brokerage account. Account must be opened within sixty (60) days of the end of the Contest Period. More information about TD Ameritrade’s standard brokerage accounts is available here. More information about TD Ameritrade’s pricing and fees is available here. TD Ameritrade Services Company, Inc., 200 S. 108th Avenue, Omaha, NE.
Source: TD Ameritrade Holding Corporation
About TD Ameritrade Holding Corporation
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