Measuring Optimism, Outlook & Perspective

Personal Finance: What Women Do Better Than Men

New perspectives on helping women fortify their financial strengths

RADNOR, Pa., April 21, 2017 – When it comes to personal finance, there are some areas where women simply do it better, according to recent research from Lincoln Financial Group (NYSE: LNC).

Findings show that women, more than men, understand the importance of saving, recognize that unexpected events have the potential to disrupt financial stability, and are taking action to help secure their financial futures. Women have the opportunity to build on these strengths, while also focusing on areas where they can improve, such as taking steps to protect their income and wealth.

Women are focused on today and tomorrow

Nearly all women (90 percent) say it’s important to stay on track of managing day-to-day living expenses, compared to 79 percent of men. And while both men and women are optimistic about their financial futures,women are more likely to say it is very important to save for the future, which includes both retirement and other financial goals.2

“Our research shows that across the board, women place a higher level of importance on financial goals,” said Jamie Ohl, president, Retirement Plan Services, Lincoln Financial Group. “The awareness is there. We simply have to ensure that we are helping women take concrete steps toward securing their financial futures, like increasing contributions to their retirement plans.”

Women also understand the value of planning for income in retirement —71 percent believe retirement income planning is an important wealth-protection strategy for the future. And according to Phoenix Marketing International,3 female decision-makers are more likely to incorporate financial products that help accumulate assets to provide income for retirement – such as an annuity – into their financial plans than male decision-makers.

As part of that strong focus on the future, women are more likely than men to view life insurance as critical to their financial well-being — and they’re taking action. In 2016, 56 percent of women surveyed owned life insurance, compared to 49 percent in 2013.4

Women understand they can’t control everything

Women are also more aware than men that unexpected issues beyond their control could affect their financial futures. This awareness sets the stage for women to put in place financial protections that can help them be more prepared in the event of unforeseen circumstances – if they are made aware of their options. Just 16 percent of women feel very confident that they would be able to cover their current expenses if they were faced with a serious injury or illness. Forty percent of women worry about becoming unable to work and make money due to a disability.5 Women also feel significantly less prepared than men to protect their wealth from external factors such as taxes, inflation and market volatility.6

“Women have a firm grasp on the reality that unexpected health and other issues can arise at any time – disrupting life and throwing a wrench into financial plans,” said Diane Russell, Senior Vice President of Group Benefits at Lincoln Financial Group. “And women can turn this concern into a strength by arming themselves with the right financial protections. For example, enrolling in various insurance coverages through work can help protect income and safeguard financially against the unknown.”

We simply have to ensure that we are helping women take concrete steps toward securing their financial futures...

Benefits frequently offered through the workplace, such as disability insurance, accident insurance and critical illness insurance, can help provide a layer of financial security in case of emergency. Many women are already taking advantage of these protections — 63 percent of women offered disability insurance are currently enrolled, compared to 58 percent of men. However, not as many are taking advantage of benefits like accident insurance and critical illness insurance, which can help cover the cost of high deductibles or even provide a lump-sum payout in the case of a serious illness or injury. Just 52 percent of those offered accident insurance are enrolled, and 35 percent are enrolled in critical illness insurance. These types of coverages typically come at minimal cost through an employer.

Long-term care coverage is another important consideration for women. The majority of caregivers in the U.S. are women, which can often lead to physical, emotional and financial stress – yet only nine percent of women own long-term care insurance. This type of coverage can help individuals ensure their care preferences are met should the need arise in the future, and help protect their families from the often expensive services associated with long-term care.

Women benefit from personalized guidance

A financial advisor can help women take a holistic view of their finances, from accumulation, to protection to distribution, helping them ensure all considerations are taken into account and planned accordingly. A relationship with a financial advisor is something women value – research shows that 70 percent of women believe an advisor can provide wealth protection strategies they could not find on their own6 .

That personalized guidance drives action – 71 percent of women say in-person meetings motivate them to make positive changes in their retirement savings and investing, compared to 62 percent of men – helping women continue to improve their financial savvy.

“Women can build on their financial strengths by taking simple steps,” Ohl said. “Meeting with an advisor, saving more for retirement and learning what options are available can help women protect their current and future incomes and help them become even stronger financially.”

For more information about how women can take charge and fortify their financial strengths, visit here.

To learn more about the research cited here, visit our Newsroom.



About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $229 billion in assets under management as of December 31, 2016. Learn more at: Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom.
[1] Lincoln Financial Group ”The Special Report: M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America on Employee Benefits” 2016
[2] Lincoln Financial Group 2015 Retirement Power Participant Engagement Survey
[3] Phoenix Marketing International “Global Wealth Monitor” 2017
[4] Lincoln Financial Group “The American Consumer Study” 2016
[5] Lincoln Financial Group ”The Special Report: M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America on Employee Benefits” 2016
6 Lincoln Financial Group ”The M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America” 2016