To focus on distribution, recruitment & product development

CINCINNATI – March 12, 2014 – Steve Sanders has been named senior vice president and chief marketing officer of Columbus Life Insurance Company, a subsidiary of Western & Southern Financial Group (Western & Southern). In this role, Sanders will oversee all sales activities of the organization including distribution support, recruiting, and product development.
Steve started with Western & Southern in 2001 as a leadership development associate and has since served in a variety of field development and marketing roles, most recently vice president of marketing services with Columbus Life. “Steve’s keen marketing vision and understanding of the unique challenges independent producers face allow him to answer their needs with innovative new ways of supporting their business,” said President and Chief Executive Officer J. J. Miller.
Steve obtained an undergraduate degree in Business and Finance from the University of Wisconsin – Parkside, and an MBA in Finance and Strategy from the University of Notre Dame. Additionally, Steve holds the LLIF designation. He and his wife, Gina, live in Mason, Ohio, a northern suburb of Cincinnati, with their four children.
Steve succeeds Charlie Wood, who retired March 4 and was senior vice president and chief marketing officer for Columbus Life since 2008.
About Columbus Life Insurance Company
Columbus Life is a top-rated company providing life insurance and annuity products for clients in 49 states and the District of Columbia. With a heritage dating back to 1906, the company provides retirement, estate planning, and advanced business planning services to the affluent market through a nationwide network of independent producers and registered representatives. The company holds outstanding ratings from leading financial ratings agencies, including A.M. Best A+ for superior financial strength (second highest of 16 ratings), Standard & Poor’s AA+ for very strong financial security characteristics (second highest of 21 ratings), and a Comdex ranking of 97. Columbus Life is a member of Western & Southern Financial Group.
About Western & Southern Financial Group
Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, Western & Southern Financial Group (Western & Southern) is now a Fortune 500 diversified family of financial services companies. Its total assets owned ($41 billion) and managed ($26 billion) totaled $67 billion as of Dec. 31, 2013. Western & Southern is one of the strongest life insurance groups in the world. Its six life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company and National Integrity Life Insurance Company) maintain the following financial strength ratings: A.M. Best A+ Superior, Standard & Poor’s AA Very Strong, Fitch AA Very Strong and Moody’s* Aa3 Excellent. All of Western & Southern’s life insurance companies have a Comdex Ranking* of 96. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 IFS Financial Services, Inc.; Peppertree Partners LLC;1 Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;2 W&S Brokerage Services, Inc.;2 and W&S Financial Group Distributors, Inc. For more information on the Western & Southern family of companies, visit www.westernsouthern.com. Western & Southern is the title sponsor of the Western & Southern Open (www.wsopen.com), a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.

