With Borda’s new role, Thomas Cheong is named to lead Asia
January 15, 2019 05:30 — DES MOINES, Iowa–(BUSINESS WIRE)–Today, Principal announced Pedro Borda, president of Principal South Asia and India, is promoted to senior vice president and chief operating officer of Principal International. As previously announced, current senior vice president and chief operating officer of Principal International Renee Schaaf is assuming the role of president of Principal Retirement and Income Solutions in March 2019.
In his new role, Borda will partner with the company’s global leadership teams to develop and implement business development and digital transformation strategies. He has served in multiple leadership positions for Principal over the course of his 22 years with the company, including managing director of our former business in Argentina, managing director of Principal Afore in Mexico, country head of Mexico, a board member of Principal Chile, CEO of Principal’s ASEAN Region, and president of South Asia and India.
Deep International Experience
Prior to joining Principal, Pedro worked in Argentina as a government pension regulator. “Pedro has deep experience leading operations in Latin America and Asia, knowledge of our global customer base, and expertise in global asset management and pensions,” said Luis Valdés, president and chief executive officer, Principal International. “Asia represents the fastest-growing region for Principal International and is essential to our long-term strategy. I am confident that he will help support our continued global growth in his new role.”
Thomas Cheong, president of Principal North Asia, will assume Borda’s current responsibilities for South Asia, becoming president of Principal Asia effective March 2, 2019. Since joining Principal in 2015, Cheong has led the development of Principal’s retail pension and asset management businesses in mainland China and Hong Kong, and managed key partnerships in the region. The alignment of the Asia markets under his leadership will enable Principal to focus on regional growth opportunities.
“Thomas’s extensive experience in asset management, pension, and life insurance businesses makes him the ideal person to lead and reinforce Principal’s long-term commitment to our Asia markets,” said Valdés. “He has 20 years of operations and management experience in mainland China, Hong Kong, Taiwan, Singapore, and Malaysia, which is critical to helping to achieve Principal’s mission of providing long-term financial security in emerging markets around the world.”
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