Brings over two decades of financial services marketing and branding experience
August 30, 2022 – OAK BROOK, Ill.–(BUSINESS WIRE)–Millennium Trust Company, LLC, a leading provider of retirement, custodial, and consumer-directed benefit services, has appointed Michelle Spellerberg as its Chief Marketing Officer (CMO), effective immediately.
Spellerberg joins Millennium Trust after more than eight years with Alliant, a nationwide digital credit union, where she held the position of Vice President and Chief Marketing Officer. While at Alliant, she led the firm’s marketing and brand strategy, overseeing acquisition, marketing technology, analytics, media relations, internal communications, and lifecycle marketing initiatives, and the expansion of creative and enterprise activities. During her tenure at Alliant, the credit union’s assets nearly doubled to $15 billion and its market share grew for eight consecutive years as Alliant transformed its consumer banking business from a retail-and-online model to a digital-only financial institution with a successful organic marketing acquisition strategy.
As head of Millennium Trust’s marketing team, Spellerberg joins the company shortly after its acquisition of PayFlex, a leading provider of Health Savings Accounts (HSAs) and other consumer-directed benefits solutions. The deal, which was completed in June, positions Millennium Trust as one of the few companies that can provide a full array of financial wellness services at every stage of life.
The Best Of All Worlds…
“Michelle brings to Millennium Trust the best of all worlds: a proven data-driven approach with a deep understanding of financial services combined with an ability to see things through a strong creative lens,” said Gary Anetsberger, CEO of Millennium Trust Company. “We feel her seasoned leadership and first-hand experience with products in our space makes her the ideal person to lead us during our next phase of growth.”
Prior to Alliant, Spellerberg held positions as Chief Marketing Officer at Sikich, a technology-enabled professional services firm, and as a Senior Director of Emerging Media Solutions with CareerBuilder.com, a global talent marketplace that provides solutions to employers and job seekers. Spellerberg earned an MBA from DePaul University and a B.A. from Drake University.
“I am excited to be joining Millennium Trust at such an exciting point in its history as we integrate and expand our newly acquired consumer-directed benefits business and strengthen our consumer-facing retirement capabilities,” said Spellerberg. “I’m eager to build a customer-centric, multifaceted marketing operation that drives Millennium Trust’s growth and brand equity for years to come.”
About Millennium Trust CompanyMillennium Trust is a leading provider of retirement and financial services and consumer-directed benefits, with more than five million individual and institutional clients holding more than $47 billion in assets. We are committed to the evolving needs of the individuals, employers, advisors, and institutions we work with to empower them to achieve their personal and business goals through trusted expertise, exceptional service, and access to a wide range of solutions. Whether clients are managing retirement assets, running a business, or looking for choices beyond traditional asset options, Millennium Trust provides flexible digital solutions to support their success. Learn more at www.mtrustcompany.com.