A long history of involvement
(Toronto, ON, June 25, 2015) – Foresters has announced that Lou Severino, Vice President of Marketing with NIDA Marketing Group, is the recipient of its 2015 Foresters Community Involvement award. An international financial services provider, Foresters has a purpose to enhance the well-being of families in the US, Canada and the UK.
The Foresters Community Involvement Award recognizes a sales partner who has demonstrated both quality business with Foresters and an individual commitment to the Foresters purpose through community service work.
“At Foresters, we’re committed to improving the lives of children and families but what really excites us is when our sales partners pick up the torch and embrace our purpose,” said Kasia Czarski, Senior Vice President and Chief Membership and Marketing Officer. “Lou has a long history of working side-by-side with us to give back and this award is well-deserved.”
Lou has participated in many Foresters community events but he has been a particularly strong supporter of Foresters partnership with KaBOOM!, a non-profit organization with a mandate to return the concept of play to neighborhoods in need. Lou has participated in several full-day playground builds and has even travelled to other states to lend a hand. In 2014, Lou helped Foresters celebrate its 100th playground at the St. Paul Music Academy in St. Paul, Minnesota.
Two months before the big day, Lou, Mike Hrdlicka & Kate Murray of NIDA Marketing Group spent a whole day helping students sketch out and plan the playground of their dreams. Then, on the build day, not only did he show up to help build the playground, he even brought his own tools and equipment.
“Seeing the neighborhood suddenly bursting with activity as their playground literally grows right out of the dirt is a memory I will never forget,” says Lou Severino, Vice President, NIDA Marketing Group.” Thank you for inviting NIDA Marketing Group to be a part of Foresters 100th playground build.”
For over 140 years, Foresters™, an international financial services provider, has fulfilled its purpose to enhance family well-being for its members and the communities where they live. A fraternal benefit society, Foresters offers quality life insurance and investment products, unique member benefits and inspiring community activities. Foresters shares its financial strength with more than one million members in Canada, the United States and the United Kingdom. For more information, visit foresters.com. ForestersTM is the trade name and a trademark of The Independent Order of Foresters, a fraternal benefit society, 789 Don Mills Road, Toronto, Canada M3C 1T9; its subsidiaries are licensed to use this mark.
About NIDA Marketing Group
NIDA Marketing Group was formed in 1957 by David Aronson. He believed the future of the life industry would be structured more around independent brokers and agents and less around in-house agents and regional offices dotting the landscape. It took nearly 20 years for the business to catch up to his vision and in the 1970s the face of the industry changed widespread, exactly as he had seen it would. It was at that time that Michael Hrdlicka became Aronson’s partner.
Together, they continued to build relationships with individual producers and top level carriers. In 1984, as NIDA was completing the first phase of its exceptional growth period, Aronson was killed when the experimental aircraft he had built crashed en route to a Florida air show. In the years since, Hrdlicka and his associates have built NIDA Marketing Group into one of the top 50 insurance marketing companies in the nation. NIDA’s success has been built on serving the needs and exceeding the expectations of our customers, our partners, and the independent agent community.