Names & Faces

David Lacusky To Lead Next-Generation Sales Strategy At Global Atlantic

A commitment to building deep distribution relationships.

March 09, 2021 — NEW YORK–(BUSINESS WIRE)–Global Atlantic Financial Group, a leading annuity and life insurance company, today announced the appointment of David Lacusky as Senior Vice President and Director of Strategy & Internal Sales for Individual Markets. He will report to Global Atlantic’s Head of Sales, Sam Barnett.

“Dave is a proven, growth-oriented sales executive, and I’m thrilled to have him as a leader on our team,” said Mr. Barnett. “His deep experience and strategic thinking will lead the evolution of our sales capabilities into the future to support our continued growth objectives.”

This newly created role furthers Global Atlantic’s commitment to building deep distribution relationships. Mr. Lacusky will drive the strategic vision for a next generation model for sales engagement with financial professionals. He will be responsible for defining engagement strategies, as well as developing a strategy to optimize the use of technology, data and analytics in enhancing the sales process for both annuities and life insurance.

 

An ‘Optimal Alignment Of Resources’

A key member of the sales leadership team, Mr. Lacusky will partner with leaders both within sales and across key areas of the business to ensure optimal alignment of resources. In addition, he will engage with partner firms’ sales desks and wholesaling teams to evolve the sales experience.

Dave is a proven, growth-oriented sales executive, and I’m thrilled to have him as a leader on our team...

“I am proud and excited to join the Global Atlantic team and help advance its growth strategy while defining new sales capabilities to drive even greater success in the future,” said Mr. Lacusky.

With more than two decades in sales, Mr. Lacusky brings a wealth of experience and insights to inform and advance a transformative new model. Prior to joining Global Atlantic, Mr. Lacusky served as senior vice president and chief sales officer of retirement and investments at Stadion Money Management. Before that, he spent 15 years with The Hartford, where he held multiple sales leadership positions, including head of sales office and national sales manager for annuities, as well as chief distribution officer for Hartford Japan.

On February 1, 2021, Global Atlantic became a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

 

 

 

About Global Atlantic
Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. With differentiated investment and risk management capabilities, deep client relationships and a strong financial foundation, the company has established a successful track record of growth by delivering clear value. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

 

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