Names & Faces

Bradley Ridnour Named Head Of Worksite Distribution

To focus sales of voluntary and executive benefits

Part of life insurer’s commitment to financial wellness at the workplace

SPRINGFIELD, Mass., Jan. 15, 2020 – Bradley Ridnour has been appointed Head of Worksite Distribution for Massachusetts Mutual Life Insurance Company (MassMutual®), responsible for sales of voluntary and executive benefits at the workplace.

“Brad brings decades of industry experience and a proven track record of success across many disciplines in financial services. His varied experience and success in growing sales across the industry make him the right fit for this pivotal role,” said Shefali Desai, Head of Worksite. “Brad’s appointment and the expansion of the worksite distribution team represents a huge commitment by MassMutual to grow its voluntary and executive benefits business and support financial wellness at the workplace.”

Overseeing 14 Wholesalers

Ridnour, who reports to Desai, oversees a team of 14 wholesalers who work with producers and financial advisors to promote sales of MassMutual’s voluntary and executive benefits. The worksite wholesalers coordinate with MassMutual’s nationwide team of managing directors who support sales of 401(k)s and other defined contribution retirement savings plans.

MassMutual’s voluntary and executive benefits include whole life, universal life, executive group life, disability, critical illness and accident insurance policies.

Before joining MassMutual, Ridnour was instrumental in growing sales for an array of financial services providers, including Transamerica Employee Benefits, Trustmark Voluntary Benefit Solutions and Voya Financial. He most recently led broker relations as a vice president with Direct Path Health, LLC of Atlanta.

With a bachelor’s degree from the University of Northern Iowa, Ridnour also has a Certified Employee Benefits Specialist (CEBS) and Chartered Life Underwriter (CLU) designations as well as life and accident insurance licenses.

“One of MassMutual’s stated goals is to help all Americans achieve financial security,” Desai said. “Our voluntary benefits offerings at the workplace are essential to our efforts to reach more people and promote greater financial wellness.”





About MassMutual
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit