Penn’s ‘Possibility Potion’ Rocks Facebook

The Company’s app wins 2013 Internet Advertising award

 

HORSHAM, Pa. – April 2, 2013 – The Penn Mutual Life Insurance Company’s Possibility Potion app on Facebook was presented the Best Financial Services Social Media Campaign award, one of The Web Marketing Association’s 2013 Internet Advertising Competition Awards.

Visit Penn Mutual’s Possibility Potion on Facebook

Launched in November 2012, the interactive Possibility Potion app allows Facebook users to discover life’s possibilities through a “scientifically-brewed” formula based on their interests.

“Penn Mutual is excited to be recognized for our Possibility Potion app, an innovative way for Facebook users to think about their interests and ambitions and consider how to reach those goals,” said Eileen McDonnell, president and CEO of Penn Mutual.  “Having life insurance at the center of a sound financial plan can help individuals, families and small businesses to realize those dreams and all of life’s possibilities.”

Launched in November 2012, the interactive Possibility Potion app allows Facebook users to discover life’s possibilities through a “scientifically-brewed” formula based on their interests.

The annual Internet Advertising Competition Awards, produced by the Web Marketing Association, honor outstanding online marketing materials and showcase the best in award-winning Internet advertising.

Penn Mutual partnered with its interactive agency, Influence Interactive, to create the award-winning app for its Facebook page at (www.facebook.com/PennMutual).

About The Penn Mutual Life Insurance Company

Since 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities.  At the heart of this purpose is the belief that life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions.  This is accomplished through a national network of financial professionals, who help clients make great things possible.  Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.