Penn Mutual Launches ‘Possibility Potion’ App on Facebook

Brewing up a client profile

HORSHAM, Pa. – December 4, 2012 – The Penn Mutual Life Insurance Company has launched its fun new Possibility Potion app on Facebook, which allows Facebook users to discover fun possibilities for their lives by mixing up a potion based on their interests.

The Possibility Potion is “scientifically formulated” to each Facebook user’s personality and interests and may even inspire them to learn how creating a financial plan can help unlock life’s possibilities.

In order to begin formulating potions, users must first visit the Penn Mutual Facebook page and “Like” it. Once they launch the Possibility Potion app, users are asked to add three life elements to a beaker that relate to their personal interests, goals and personality. After clicking “Brew,” users are given a fun life possibility or adventure based on their personality and interests. They are then encouraged to share their possibility on their Facebook wall and with friends.

The Possibility Potion is “scientifically formulated” to each Facebook user’s personality and interests and may even inspire them to learn how creating a financial plan can help unlock life’s possibilities.

About Penn Mutual
Since 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities.  At the heart of this purpose is the belief that life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan.

The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions.  This is accomplished through a national network of financial professionals, who help clients make great things possible.  Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.