Penn Mutual, Hearsay Collaborate to Make Social Media Advisor-Compliant

Producers Will Now Be Able to Compliantly Use LinkedIn, Facebook, and Twitter to Build Stronger Relationships With Their Clients

SAN FRANCISCO, CA–(Marketwired – Jun 12, 2014) – Hearsay Social®, provider of the leading social business platform for financial services, and The Penn Mutual Life Insurance Company, a more than 167-year-old company, are pleased to announce the launch of a social business program for Penn Mutual financial professionals.

Social media is becoming an increasingly important tool for financial professionals to connect with their clients and prospective clients. The launch of this industry-leading program demonstrates Penn Mutual’s commitment to providing a comprehensive set of tools that its financial professionals can use to build meaningful relationships with their clients, while complying with industry regulations. With this partnership, the first wave of 500 Penn Mutual producers will have the opportunity to use the Hearsay Social SaaS application to compliantly build their online presence and connect with clients on LinkedIn, Facebook, and Twitter.

“Penn Mutual is continually searching for ways to meet the evolving needs of our financial professionals and help them adapt to changes in the way clients want to communicate and conduct business,” said Robert Bonsall, Assistant Vice President of Interactive Marketing at Penn Mutual. “Social media is a natural channel for financial professionals to connect with their clients. We selected Hearsay Social to make it possible for producers to grow business on social media while staying compliant and consistent with our brand.”

The social business program is just getting started and some financial professionals are already experiencing business value.

  • Greg Stoumbelis, a Retirement Planning Specialist at The Heartland Group is very active on social media. Greg makes social business a part of his practice and communicates frequently on LinkedIn, Facebook and Twitter.

“My social media posts on LinkedIn and Twitter are a way to remind people who I am and keep building credibility in my networks,” said Greg.

  • Gretta Zutz, Empire Wealth Strategies has also seen some early success leveraging Hearsay Social for her business. Gretta changed careers to become a financial professional less than two years ago. “I love the Hearsay Social mobile site,” said Ms. Zutz. “For me…on Twitter, quirky articles sometimes create huge response.”

“We are proud to be working with Penn Mutual to help launch their social business program for financial professionals,” said Hearsay Social CEO Clara Shih. “By embracing social media as a channel for their producers to connect with clients, Penn Mutual is demonstrating its leadership in social business and innovation.”

Social media is a natural channel for financial professionals to connect with their clients

Read more about today’s news on the Hearsay Social blog.


About The Penn Mutual Life Insurance Company
Since its founding in 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities. At the heart of this purpose is the belief that purchasing life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions. This is accomplished through a national network of financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc. Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual here.
About Hearsay Social
Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday’s relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, and Paris.
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