New Life Insurance Solution Offers Consumers Comprehensive End-of-Life Planning

Innovative solution provides access to personalized funeral planning and cost comparison service

OMAHA, Neb. (Feb. 5, 2019) – A new life insurance offering from United of Omaha Life Insurance Company, a Mutual of Omaha company, goes beyond traditional life insurance, seeking to help consumers with comprehensive end-of-life planning. Guaranteed Plus whole life insurance is an innovative new life insurance policy with a no-additional-cost rider that helps simplify the funeral planning process for consumers, said Brian Poppe, Senior Vice President at Mutual of Omaha.

Created through a strategic alliance with Everest Funeral Concierge, Guaranteed Plus includes the benefits of a Guaranteed Whole Life policy from United of Omaha, plus funeral planning services from Everest, including access to an expert funeral planning advisor and secure online planning tools such as price comparisons and will preparation.
The life insurance solution was developed by Mutual of Omaha after it surveyed consumers to learn more about their holistic end-of-life needs. The research showed that a large majority of consumers want a more simplified funeral planning process and help finding a funeral home that offers fair prices for their funeral. Results also showed that many consumers have no idea what a funeral can cost and feel unprepared to arrange a funeral.

“We spent a lot of time listening to our customers and their families to better understand their concerns when it comes to covering final expenses,” Poppe said. “We learned that life insurance helps address some of those concerns. But customers also told us they want help navigating the process, so their loved ones can grieve, rather than worry about the details and costs associated with planning a funeral.”

Independent advocates for families

Poppe said Mutual of Omaha explored several different options for providing the type of comprehensive planning consumers are seeking, ultimately creating Guaranteed Plus through the collaboration with Everest. “Everest’s advisors serve as independent advocates for families, helping them plan for and navigate such an important and vulnerable time,” Poppe said. “We wanted to give our customers a way to address their comprehensive end-of-life needs with one purchase.”

Funeral prices can vary greatly within markets. Through its funeral concierge service and cost comparison tool, Everest helps consumers navigate funeral decisions and negotiate a competitive price.

“The funeral industry is largely a collection of small, independent businesses and pricing can vary dramatically,” said Mark Duffey, President and CEO of Everest Funeral Concierge. “As an independent advocate, Everest exists solely for the benefit of our customers, to ensure they receive the help and support they need. We’re very pleased to collaborate with Mutual of Omaha to help make funeral planning simple and affordable for life insurance customers.”

Guaranteed Plus is available to purchase online or over the phone in most states. Highlights of Guaranteed Plus include:

We learned that life insurance helps address some of those concerns. But customers also told us they want help navigating the process, so their loved ones can grieve, rather than worry about the details and costs associated with planning a funeral...

  • Life insurance available in face amounts up to $25,000
  • Simple application and no medical questions
  • 24-hour funeral concierge assistance to help consumers with funeral decisions, including gathering and presenting funeral pricing in an easy-to-understand format and negotiating prices with funeral homes and other funeral-related service providers
  • Cost comparison tools to help consumers compare costs at local funeral homes
  • Secure online planning and storage tools, which allow consumers to put wishes in writing and communicate those wishes to family members
  • Online services to help create a will, healthcare directive or power of attorney
  • Timely payment of life insurance proceeds to help cover funeral costs

Learn more about Guaranteed Plus whole life insurance from United of Omaha, a Mutual of Omaha company.



About Mutual of Omaha
Founded in 1909, Mutual of Omaha is a Fortune 500 organization offering a variety of insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
About Everest Funeral Concierge
Everest is the first nationwide funeral concierge service. An independent consumer advocate, Everest was created to provide a worldwide service to help streamline and simplify the funeral process for grieving families. Its sole purpose is to provide information and independent, expert advice to consumers when they need to make informed choices about funeral-related issues. Serving as an impartial consumer advocate, Everest is not a funeral home, nor does it sell funeral goods or services and does not receive commissions from funeral homes or other providers in the funeral industry. Today, Everest services are available to more than 25 million people in the United States and Canada. Visit www.EverestFuneral.com for more information.