The Pulse

Love & Money

Half of Americans wouldn’t marry someone with bad credit… and other Valentine’s Day considerations

The consumer site offer its annual look at Valentine’s ay… from a financial perspective. Reprinted with permission. Visit

With Valentine’s Day just around the corner and America’s sweethearts planning to spend $27.4 billion on the occasion, the personal-finance website WalletHub today released its report on 2020’s Valentine’s Day Spending Survey. Also, the  Best Places for Valentine’s Day.

Valentine’s Day Spending Survey – Key Stats

More Men Say V-Day Debt is Worth it:
Men are nearly 3X more likely than women to think a Valentine’s Day gift is worth going into credit card debt.

Reckless Spending Ends Relationships:
46% of people would break up with their significant other if he or she spent irresponsibly.

Financial Irresponsibility Isn’t Attractive:
4 in 10 people say irresponsible spending is a bigger turnoff than bad breath, and 51% of people say they would not marry someone with bad credit.

Valentine’s Day Fun Facts

  • $27.4 Billion: Total Valentine’s Day spending projected for 2020 ($196.31 per person celebrating).
  • $291 vs. $106: Men will spend nearly three times as much as women, on average, for Valentine’s Day 2020.
  • $10.5 Billion: Amount Americans will spend on jewelry ($5.8B), flowers ($2.3B) and candy ($2.4B).
  • 9 Million: Number of marriage proposals made each Valentine’s Day.
  • The Cost Of Love

To determine the most romantic yet affordable cities for celebrating the Day of Hearts, WalletHub compared 100 of the largest U.S. cities across 26 key metrics, ranging from florists per capita to forecasted precipitation to cost of a three-course meal for two.

Top 20 Places for Valentine’s Day 2020

1. San Francisco, CA 11. Los Angeles, CA     2. New York, NY 12. Washington, DC

3. San Diego, CA 13. Atlanta, GA                    4. Honolulu, HI 14. Denver, CO

5. Las Vegas, NV 15. San Jose, CA                6. Seattle, WA 16. Virginia Beach, VA

7. Orlando, FL 17. Austin, TX                           8. Portland, OR 18. Boston, MA

9. Scottsdale, AZ 19. Tampa, FL                      10. Chicago, IL 20. Gilbert, AZ


A Conversation On Love & Money

Q&A with WalletHub Analyst Jill Gonzalez:

Do you think people on the dating scene worry about things like credit scores and financial literacy?
People in the dating pool have become increasingly concerned with finding a partner who has the right qualifications financially, following the Great Recession. Four in 10 people now say that irresponsible spending is a bigger turn-off than bad breath, and closer to half of us would break up with our significant other if they spent irresponsibly. But the fact that 51% of people say they would not marry someone with bad credit should be the biggest wake-up call for daters. It makes sense when you consider that bad credit can cost people hundreds of thousands of dollars over the course of a lifetime. The good news is that a bad credit score is fixable, which can’t be said for a lot of other things that might keep someone from marrying you.

4 in 10 people say irresponsible spending is a bigger turnoff than bad breath, and 51% of people say they would not marry someone with bad credit...

Why are men more likely to think that buying a Valentine’s Day gift is worth going into credit card debt?
Men are nearly three times more likely than women to think that a Valentine’s Day gift is worth credit card debt, according to WalletHub’s new Valentine’s Day Spending Survey. Many factors likely contribute to that, including traditional gender roles and courting rules. But the fact that it’s explainable does not mean the sentiment is sound. No gift is worth going into debt to buy, especially considering that we already owe more than $1 trillion to credit card companies overall. Instead, men and women both should get creative with their Valentine’s Day gift giving. It’s the thought that ultimately cost, and a gift rich in originality and significance to the relationship can pay outsized dividends.

Do you have any tips for how can singles can get their finances relationship-ready?
Irresponsible spending and bad credit are big turnoffs for a big portion of the dating pool, given what it says about an individual’s earning power, organization and future quality of life. So, singles who struggle in those areas need to turn those warning signs into signals of quality. Like with any healthy relationship, that starts with active participation in the process. Make a budget that cuts out some unnecessary luxuries and allows for more saving. Monitor your credit score and report. And explore ways to boost your earning power. The keys to success in love and money are no secret. You just need to keep things as simple as possible and do the fundamentals really well.”