Names & Faces

LIMRA Announces 2018 Rising Stars of Marketing and Communications Under 40

‘Passionate Industry Pros’  who raise the bar…

WINDSOR, Conn., August 16, 2018 – LIMRA today announced the winners of its contest to recognize 10 Rising Stars of Marketing and Communications under 40 in the financial services industry. The contest searched for passionate industry professionals who are raising the bar for marketing and communications within their companies.

“Changes in the customer experience, technology alongside new innovation have brought challenges into the marketing and communications world and these winners have met them head on. As young leaders, they have shown creative ways to reach and engage their audiences,” said Lisa Tanen-La Fontaine, chief marketing officer, LIMRA. “We are excited to recognize these creative and strategic professionals and can’t wait to see how they will continue to inspire others in our industry and move us forward.”

And the winners are…

Megan Brewer, Social Media Strategist, Prudential Financial
“By using new social media tactics and platforms to engage the millennial audience, Megan’s strategies have driven Prudential’s audience to take real action for their financial future. Megan has made a huge impact on the Prudential brand and our ability to break through.” – excerpt from nomination

Laura Crisco, Assistant Vice President, Media Relations, MassMutual
“Laura has driven or co-led several critical MassMutual communications initiatives, including the new office building in Boston, the “You Get What You Give” campaign (resulting in more than 125 media placements) and the sale of the Tower Square office building.” 

Elizabeth Galanos, Advertising Manager, Voya Financial
“Betsy effectively connects objectives with comprehensive advertising and media support to drive results for Voya’s businesses, always with a focus on measuring impact.”

Justine Lynch, Digital Development Manager, American National
Justine excels at developing programs and strategies that deliver impressive results. She possesses a natural understanding of how to leverage digital channels and increase engagement. Her passion and initiative help her to effectively plan and execute on complex campaigns.” 

Laura Maulucci, Public Relations Manager, Voya Financial
Laura has an ability to work in a matrixed team environment while managing the creative process and execution of important deliverables at Voya. The company has gained significant levels of positive visibility and earned media value through Laura’s work.” 

Erin Meijer, Director, Thought-Leadership & Content Marketing, Guardian Life
“Erin leads Guardian’s Individual Market thought-leadership efforts. Her first research program analyzed which behaviors correlate with the greatest financial and emotional confidence. She turned those insights into actionable planning ideas and strategies for consumers and agents.”  

Melissa Musial, Marketing Research and Data Manager, OneAmerica
“Melissa has impressed executives at OneAmerica with her ability to integrate quickly and lead a team of cross-functional marketing consultants. She has developed expertise on trends within the industry that elevated her to a more visible role externally and as such works frequently with the corporate communications team to serve as a reputable, authoritative spokesperson with the retirement trade press.”  

Isaac Norton, AVP Strategic Marketing, Sammons Financial Group
“Isaac’s leadership style and penchant for breaking through traditional status quo has helped transform the strategic marketing approach into a Center of Excellence for Innovation and Content at Sammons Financial Group.”

Ker Tze Hwee, Brand Manager, Marketing Communications, AIA Bhd
Ker Tze Hwee’s pulse on the market has created many first-of-its-kind activations that stand out among the noise in a crowded marketplace. His 360° concept approach to on-ground activations within the integrated campaigns effectively reach AIA’s stakeholders through engaging touchpoints.”

Janelle Walter, Senior Director of Distribution Marketing, Allianz
“Janelle was the key driver of all Allianz marketing efforts including messaging, materials, campaigns and promotional activities over the past seven years, which has played an integral role in Allianz’s life insurance sales increasing by 152 percent.”

The winners will be honored at a reception during LIMRA’s Annual Conference, which will be held Oct. 28-30, 2018, in New York City. To learn more about the conference, please visit: http://www.limra.com/annual/

To view the winners and read excerpts from their nominations, please visit: 2018’s Rising Stars in Marketing and Communications