Branding & Marketing

LifeSecure Insurance Company Unveils New Brand to Help You ‘See Insurance Differently’

At 10th Anniversary, LifeSecure begins its next chapter with new logo, visual identity

BRIGHTON, Mich. – In recognition of its upcoming 10th anniversary, LifeSecure Insurance Company today is proud to unveil its new brand identity.

The change is a key step in the ongoing evolution of LifeSecure, as the company focuses on its next chapter of growth and strengthening its commitment to developing innovative insurance solutions.

“In 10 years’ time, LifeSecure has made incredible strides going from an ambitious, innovative start-up focused on simplifying insurance to a prominent, successful national carrier with an exceptional reputation,” said Kevin Stutler, LifeSecure president and CEO.

“Today we aim to once again be a fresh voice in the industry and use forward-thinking ideas to create a different kind of insurance experience for our customers. Our new brand identity represents who we are and embodies the philosophy that is key to guiding LifeSecure’s future growth and success.”

we aim to once again be a fresh voice in the industry

Today LifeSecure is unveiling its:

  • Refreshed brand identity – a new visual identity and refreshed values for the company, which centers on the company’s new tagline, “See insurance differently.” In preserving some of its original guiding principles, LifeSecure believes insurance should be easy to understand, effortless to buy, and simple to use.
  • New logo – a clean, smart look to match its brand, the logo symbolizes protection, security and the company’s evolution.
  • Redesigned website – a simple, intuitive design that reflects the company’s identity and serves as a user-friendly educational resource for visitors.

Additional comments from Kevin Stutler and more details on today’s announcement can be found on




About LifeSecure Insurance Company
Based in Brighton, Mich., LifeSecure Insurance Company is dedicated to its mission of delivering an exceptional insurance experience. The company offers long term care and other supplemental health insurance products. LifeSecure is licensed in 46 states and the District of Columbia. Additional information is available at