Life Insurance Awareness Month

VIDEO: Life Products Have Moved Beyond Death Benefits

A.M.BestTV: Lincoln Financial Group’s SVP Mike Burns highlights ’emerging products’

OLDWICK, N.J., September 23, 2014—The seventh in a series of special interviews A.M.BestTV is running in September to support Life Insurance Awareness Month is an interview with Mike Burns, senior vice president of life solutions at Lincoln Financial Group.

Burns addressed how the industry is moving beyond death benefits. “These are really exciting times for life insurers, as the industry is looking to emerging products, which might combine traditional mortality benefits with coverage for illnesses and long-term care,” said Burns.

There are at least three areas Burns said the company will be focusing on in the coming year to enhance consumer awareness. “The first: how life insurance can build up cash value that can create income security in the event of an unforeseen occurrence; the second: opportunities for continuing
innovations that would enable the industry to reach untapped markets; and the third: enhance the service levels for both the advisers and the consumers to make it easier for both groups to conduct business,” he said.

Click here to view the video program.

Recent episodes of A.M.BestTV include:

  • Rendez-Vous de Septembre: From September 13-18 A.M. Best attended the Monte Carlo Rendez-Vous de Septembre. To see entire interviews conducted throughout the conference visit here.
  • Lincoln Financial Group’s SVP Mike Burns: Life Products Have Moved Beyond Death Benefits: Mike Burns, senior vice president of life solutions at Lincoln Financial Group says life insurers are looking to emerging products that might combine traditional mortality benefits with coverage for illnesses and long-term care; visit here.
  • Prudential Financial Individual Life Insurance CEO Kent Sluyter Says Industry’s Challenge Is Relevance: Kent Sluyter, chief executive officer of individual life insurance and agency distribution at Prudential Financial, Inc., says insurers and producers must focus on showing that life products
    can be relevant to consumer needs at multiple life stages; visit here.
  • AIG Life Distribution Chief John Deremo: Consumers Need More Useful Life Products: John Deremo, head of distribution for life products, American International Group, Inc. said longer life spans and limited savings mean Americans will require life products that perform multiple; visit here.
the industry is looking to emerging products, which might combine traditional mortality benefits with coverage for illnesses and long-term care

 

 

 

A.M.BestTV covers exclusive A.M. Best information and reports, targeted topics and key developments in the (re)insurance industry every Monday, Wednesday and Friday. Sign up for alerts of episodes here. View A.M.BestTV episodes at http://www.ambest.tv.
A.M. Best Company is the world’s oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.