Innovations In Marketing

'Life Happens' Launches Self-Service Online Solution

Life Happens Pro™ provides insurance professionals personalized,
cost-effective marketing resourtces

Arlington, Va. – June 11, 2015 – Insurance agents and financial advisors now have all the benefits of a full-service marketing team at their fingertips, for a fraction of the cost.

The nonprofit organization Life Happens today announced the launch of Life Happens Pro, a groundbreaking new self-service, online solution that offers insurance agents and financial advisors a simple and cost-effective way to access, embed and distribute best-in-class insurance marketing resources to empower their business.

For the first time, agents and advisors have the ability to use Life Happens’ full suite of educational insurance content, along with some brand-new features. They can now personalize digital flyers and brochures with their own contact information and company branding, as well as download, email, share and embed digital content such as videos, social-media assets, online calculators and others tools to support their own marketing and client outreach efforts, directly from a secure website.

An advisor's marketing department

“We like to think of Life Happens Pro as an advisor’s personal marketing department,” said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of Life Happens. “For more than 20 years, Life Happens has created millions of dollars’ worth of powerful educational insurance content and materials that are now available for agents to take to the next level to personalize for pennies on the dollar for what it would cost to create the same materials from scratch. Making it easier for advisors to utilize our resources furthers our mission to educate the public about insurance and reach more consumers in new digital environments.”

With Life Happens Pro, insurance agents and financial advisors can:

  • Personalize insurance marketing materials, including adding contact information and company logos on ready-made marketing resources such flyers and brochures—even matching the very background color and text of an advisor’s company branding and website.
  • Download or embed content, such as videos and online calculators, directly to an agent’s or advisor’s website with easy-to-use functionality.
  • Execute customized email marketing campaigns to deliver personalized content to current clients and prospects.
  • Share pre-written social media content and other assets with social media networks, directly from a secure website.
We like to think of Life Happens Pro as an advisor’s personal marketing department

“Life Happens Pro is really a game-changer for agents and their businesses,” said Brock Jolly, CFP, CLU, ChFC, CLTC, CASL. “In our fast-paced world, everyone wants things instantaneously. Life Happens has delivered that—in an amazing way. They’ve created a digital marketing platform that is staggering in its scope, features and ease of use.”

Added Van Mueller, LUTCF, “It would cost advisors an incredible amount of time and tens of thousands of dollars to create personalized materials like the ones offered in Life Happens Pro. Because of Life Happens, I have a world-class marketing and public relations team in my corner.”

Life Happens Pro is currently available for a 30-day free trial period at Advisors wanting full access to the site have the option to subscribe by credit card for $39 per month or $399 per year. Insurance professionals affiliated with Life Happens member associations, such as NAIFA, MDRT, NAILBA, AALU, GAMA and others, can qualify for substantial discounts.

Life Happens Pro Home Office

Life Happens also today launched a highly-customized version of Life Happens Pro for its member companies called Life Happens Pro Home OfficeSM. The new online platform is built on the same technology as Life Happens Pro to simplify and streamline home office employees’ ability to customize Life Happens marketing materials and resources for their sales teams that fit their company’s branding and compliance requirements. Companies interested in learning more should email for details.

For more information on Life Happens Pro, visit



About Life Happens
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by more than 140 of the nation’s leading insurance company and financial services organizations. To learn more, visit