Leveraging the Power of Life

It’s time to use true stories of how life insurance made all the difference

by Marvin H. Feldman, CLU, ChFC

Mr. Feldman is president of the Feldman Financial Group in Clearwater, Fla., and president and CEO of the LIFE Foundation in Washington, D.C. He is a 39-year MDRT member and was the 2002 president. He is a 31-year member of the Top of the Table and a past Top of the Table chairman. He also is the recipient of the 2011 John Newton Russell award, the highest honor bestowed on an individual by the insurance industry

Would you like to know what made people 57% more likely to consider purchasing life insurance?1

It was exposure to LIFE’s realLIFEstories videos—true stories of how life insurance made a difference for a family in their time of greatest need.

During September’s Life Insurance Awareness Month (LIAM), LIFE helped educate consumers about the importance of life insurance and get them ready to buy the coverage they need by showing them short versions of these powerful realLIFEstories, like this one about the Wachtel family.

At LIFE, we understand that life insurance is sold, not bought, so we focus on educating and preparing consumers for your call or approach.

Click the infographic above for the myriad ways we reached out to those with life insurance needs during LIAM.

In addition, LIFE has a wide range of third-party, unbiased marketing and social-media resources that you can access—free of charge—that are highly effective in getting people to consider their life insurance needs. You can check them out here.

Don’t you think it’s time you took advantage of powerful marketing tools like these realLIFEstories in your own practice? I do.

1Survey conducted on AdaptTV ad network during Sept. 2013