New Products Portfolio

John Hancock Introduces New Variable Universal Life Insurance with Vitality

Offers consumer low cost coverage with full range of diversified investment options

Additional premium savings and rewards available with the John Hancock Vitality program

BOSTON, MA (July 25, 2017) – John Hancock today launched a new Protection variable universal life product, Protection VUL that offers significantly lower premiums and cash value growth potential, giving consumers the opportunity for affordable life insurance coverage that can help them meet their long-term financial objectives and pursue longer, healthier lives with the John Hancock Vitality program.

For the first time, Protection VUL policyholders can earn rewards and premium savings of up to 15 percent for the everyday things they do to stay healthy with the John Hancock Vitality program.

In fact, the healthier their lifestyle, the greater their rewards, including $600 in annual savings on healthy food purchases1 as well as the opportunity to earn an Apple Watch® Series 22 by exercising regularly. John Hancock is also giving every new policyholder a complimentary Fitbit® device to help them get started.

A better-prepared future

“At John Hancock, we’re focused on providing consumers with innovative solutions designed to help meet a variety of financial planning needs,” said Brooks Tingle, senior vice president, Marketing and Strategy, John Hancock Insurance. “By expanding the John Hancock Vitality offerings to include Protection VUL, we can help many more consumers better prepare for the future, while also supporting them as they take steps to lead longer, healthier lives,” said Tingle.

Protection VUL is designed for pre-retirees, and features strong death benefit protection along with cash value accumulation potential that can offer consumers flexibility to help them meet future financial goals. Policyholders can also choose from a diversified range of underlying investment accounts that represent nearly every major asset class and investment style.

The new Protection VUL offers additional attractive features including LifeTrack, John Hancock’s quick, easy and dynamic policy management solution to help clients and advisors ensure life insurance policies stay on track to meet their intended insurance goals.



About John Hancock and Manulife
John Hancock is a division of Manulife, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Operating as Manulife in Canada and Asia, and primarily as John Hancock in the United States, our group of companies offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Assets under management and administration by Manulife and its subsidiaries were $1 trillion (US $754 billion) as at March 31, 2017. Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife can be found on the Internet at
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at