John Hancock Introduces All-New Protection VUL

Meeting market demand by offering customers potential value throughout the life of their policy

As more life insurance customers seek a carefully balanced blend of security and opportunity, John Hancock is now offering its all-new Protection VUL, (a variable universal life insurance product).

With an age-100 death benefit guarantee, a full range of investment options and attractive living benefits, Protection VUL can help your clients meet their long-term goals for financial security and growth. When Protection VUL customers pair their policy with the innovative John Hancock Vitality Program, they also gain access to tools, resources, incentives and rewards to help them live longer, healthier lives, including the chance to lower their guaranteed premium by up to 25% over the life of their policy.[1]

The new Protection VUL complements John Hancock’s portfolio of protection-focused products, which continue to offer an attractive combination of strong guarantees, competitive premiums and cash value growth potential. Now, Protection VUL stands out for those seeking even stronger guarantees and consumer value, giving it traction against market leaders.

“Our ‘Protection’ portfolio reflects our mission to provide long-term value through a variety of options that help customers address their specific goals,” said Neal Kerins, Vice President, Product Development, John Hancock Insurance. “By providing access to the equity market and a competitive guarantee to age 100, Protection VUL offers a blend of security and opportunity we believe will appeal to many of today’s consumers.”

Protection VUL is an effective option for your insurance clients ages 35 and older who are looking for a balance of cost-effective, guaranteed death benefit protection with equity-market growth potential. With optional riders for long-term care and critical illness, Protection VUL also offers comprehensive living-benefit coverage for added financial protection against the unexpected. Additionally, customers who chose to engage in the Vitality program can improve their overall health and earn savings and other rewards — additional sources of potential value to be realized over an insured’s lifetime.

Vitality PLUS & GO

Our ‘Protection’ portfolio reflects our mission to provide long-term value through a variety of options that help customers address their specific goals...

There are two versions of Vitality that your clients can choose from — Vitality PLUS (available for as little as $2/mo.) and Vitality GO (no additional cost) — each offering different levels of rewards and resources to match clients’ needs, goals and interests. When added to a Protection VUL policy, in addition to the opportunity to lower the guaranteed premium by as much as 25%1, participation in Vitality PLUS also offers:

  • Choice of discounted or complimentary wearable fitness device
  • Savings on eligible healthy foods at the grocery store
  • Exclusive discounts from Hotels.com
  • Discounts from popular retailers
  • And much more

“There has never been a more important time for customers to take control of their financial and physical health,” added Mr. Kerins. “The new Protection VUL with John Hancock’s engaging Vitality program gives customers that exact opportunity. We fully expect to see thousands of Protection VUL customers take advantage of Vitality to realize significant premium savings and other rewards for their everyday healthy activities like regular exercise and restful sleep.”

Learn More

To speak with a John Hancock sales representative about selling Protection VUL or any of their other innovative products, call 888-266-7498 and select option 2.




[1] Premium savings are in comparison to the same John Hancock life insurance policy without Vitality PLUS. The level of premium savings is cumulative over the life of the policy and will vary based upon underwriting status, issue age, policy type, the terms of the policy and the Vitality Status achieved. Premiums savings are only available with Vitality PLUS.