New Product Portfolio

Jefferson National and Exceed Investments Launch First "Defined Outcome" Fund within Tax-Deferred Wrapper

Designed to Help RIAs and Fee-Based Advisors Manage Low Yield, High Volatility Market

LOUISVILLE, Ky., March 1, 2016 — Jefferson National, the recognized innovator of a leading tax-advantaged investing solution for Registered Investment Advisors (RIAs), fee-based advisors and the clients they serve, has launched the new JNF Exceed Defined Shield Index Portfolio to be managed by Exceed Investments LLC. Exceed is a New York-based boutique asset management firm that is pioneering “defined outcome” investing solutions.

This liquid, transparent 40-act fund, which is designed to provide controlled market exposure with a preset, defined level of downside protection is now available for the first time within a tax-deferred wrapper.

“Today yields on fixed income are at record lows, at the same time that nearly 90% of advisors expect market volatility to increase, ranking China’s economy, the oil market, and presidential elections as the most influential factors, according to our most recent survey,” says Laurence P. Greenberg, President of Jefferson National.

Simplicity, transparency & choice

“To help clients create more durable portfolios and achieve a more defined outcome in the face of these challenges, our new fund is designed to provide a pre-set level of protection with a maximum gain component, wrapped with the low-cost tax deferral of Monument Advisor, to optimize performance in a market where every basis point counts.” Greenberg concludes, “Both Jefferson National and Exceed Investments share a mission of providing simplicity, transparency and choice with solutions designed to meet the most urgent needs of RIAs and fee-based advisors.”

The retail version of the fund is available on a number of platforms including Charles Schwab, Fidelity, TD Ameritrade and Pershing. The JNF Exceed Defined Shield Index Portfolio is exclusively offered through Jefferson National’s Monument Advisor, the industry’s first and only flat-fee Investment-Only Variable Annuity (IOVA)[i] with lower cost, more transparency, greater liquidity, and 9x more underlying funds than the typical VA. The fund seeks to track the performance of the Nasdaq Exceed Defined Protection Index (EXPROT), with exposure to the S&P 500, while providing the following:

  • Limiting losses to no more than 12.5% on an annualized basis
  • Annual upside participation at a maximum gain of 15%

“Defined outcome investing is a breed of investment that is typically the domain of High Net Worth clients and institutional investors—highly effective, but often expensive, opaque and illiquid,” notes Exceed Investments CEO Joseph Halpern. “Exceed has redefined this market by providing fully liquid, readily accessible and transparent defined outcome solutions that can help clients stay invested in volatile times, knowing a solid floor is there to protect their assets and help them achieve long-term goals. Combining this with Jefferson National’s unique approach to tax-advantaged investing can produce measurable benefits for RIAs, fee-based advisors and the clients they serve.”

Financial Professionals may download a copy of “Defining the Outcome: Managing Client Expectations in a Low Return, High Volatility Environment” by Thomas J. Quinn, CFA, and sign up for our upcoming webinar hosted by NASDAQ




About Jefferson National
Jefferson National is a recognized innovator of a leading tax-advantaged investing solution for RIAs, fee-based advisors and the clients they serve. Trusted partner to a network of 3,500 advisors, Jefferson National provides greater efficiency, transparency and choice through an adaptable technology platform, award-winning distribution strategy and cost-effective servicing capabilities. Named the industry “Gold Standard” and winner of more than 50 industry awards, including the DMA 2010 Financial Services Company of the Year. The company serves advisors and clients nationwide, through its subsidiaries Jefferson National Life Insurance Company and Jefferson National Life Insurance Company of New York. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit
About Exceed Investments LLC
Exceed Investments is a New York-based boutique asset management firm that offers defined outcome investments allowing for a shaped risk/return exposure. The firm provides controlled investments with pre-set characteristics, such as a defined level of downside protection, thereby tailoring to the needs of investors with risk tolerances that differ from direct market exposures. All Exceed solutions are standardized and rules based allowing for transparency of both investment and market exposure. The firm has partnered with Nasdaq to launch a family of defined outcome investment indexes and manages related investment strategies. To learn more please visit Follow us on twitter ( and on LinkedIn (
An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. The contract prospectus and underlying fund prospectuses contain this information. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.
Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.
Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 ½ may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice.
Variable Annuities are issued by Jefferson National Life Insurance Company, (Dallas, TX), or Jefferson National Life Insurance Company of New York (New York, NY) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2, JNL-2300-3, JNL-2300-1-NY. Mentions of ‘Monument Advisor’ refer also to Monument Advisor of New York.
[i] Jefferson National’s Monument Advisor has a $20 monthly flat insurance fee. Additional low-cost fund platform fees ranging from .10% – .35% will be assessed for investors wishing to purchase shares of low-cost funds. See the prospectus for details. Certain low-cost funds may only be available to you if you retain certain investment advisors.