Insurance Trends

Insurance Distribution: The Shape of Things to Come

Life insurance leaders to gather at LIMRA’s 2022 Distribution Conference to discuss emerging growth opportunities

WINDSOR, Conn., Jan. 18, 2022 — LIMRA’s 2022 Distribution Conference for Financial Services will be held March 1 – 3, in Miami, Florida. This year’s conference, “The Shape of Things to Come,” will focus on the forces shaping insurance distribution and how distribution professionals can manage the transition.

Each year, the Distribution Conference for Financial Services draws nearly 400 industry professionals involved in distribution channel growth, productivity, and strategy.

“We now operate in a hybrid world where advisors and consumers enjoy flexibility in how they interact. This requires our industry to adapt and adopt new technologies and approaches that empower financial professionals to meet their clients in a way that best suits their needs,” said John Carroll, senior vice president and head of insurance and annuities, North America, LIMRA, LOMA & LL Global, Inc. “This year’s conference will help distribution professionals harness new capabilities to keep delivering value to their customers.”

Keynote speakers for this year’s event include:

  • Host of The Bregman Leadership podcast, CEO of Bregman Partners, and best-selling author Peter Bregman will use his 30 years of experience to help executives and teams develop leadership skills, overcome organizational obstacles, and collectively drive meaningful results.
  • Founder of Radical Resiliency and author of The World at My Fingertips, Steve Welker will combine resiliency research and his tragic personal story to equip distribution professionals with actionable takeaways to be more successful personally and professionally.
  • Former Director of Global Diversity & Inclusion at Starbucks, Dr. Tony Byers will bring his experience of revitalizing DE&I efforts for some of the most respected and successful companies and share his key strategies to increase personal, professional, and organizational success.

Evolution of Direct Distribution

This year’s conference will help distribution professionals harness new capabilities to keep delivering value to their customers...

Concurrent sessions will focus on the evolution of direct distribution and recruiting and managing distribution in this new world. Remote work, the growing importance of DE&I, and virtual hiring have shifted the recruiting environment, while distribution managers are identifying what models will be most effective post-pandemic. There will also be a session exploring the increase in mergers and acquisitions in the brokerage market and the implications to sales, carriers, and individual producers.

The Distribution Conference will host five interactive roundtable sessions that explore new strategies and best practices in client acquisition, DE&I, sustaining culture in today’s work environments, strengthening the value proposition, and the wealth management long game.

Finally, Alison Salka, senior vice president and director of LIMRA Member Benefits and Research, along with EY, will conclude the Distribution Conference with a presentation of new research from LIMRA and EY on distribution models, business placement preferences, client acquisition, most valued products and services, and an outlook on the future.

More Information

For more information on the 2022 Distribution Conference for Financial Services including registration and agenda, visit here.

Members of the press are welcome to attend the event at no cost. Please email the media contacts below for more details.

At LIMRA, the health and welfare of our attendees are our highest priorities. Therefore, attendees must be fully vaccinated as defined by the CDC. This policy is subject to change based on CDC guidelines, state, and city regulations.




About LIMRA®
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