Indexed Sales Set Records to Start the Year

Wink, Inc. Releases First Quarter, 2016 Indexed Sales Results

Pleasant Hill, Iowa. May 27, 2016 — Fifty-five indexed annuity carriers participated in the 75th edition of Wink’s Sales & Market Report, representing 99.9% of indexed annuity production.

Total first quarter sales were $15.0 billion. First quarter indexed annuity sales were down more than 3.0% when compared to the previous quarter, and up nearly 33.0% when compared with the same period last year.

“This was the highest first quarter sales of indexed annuities have been in the history of the product line” said Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc.

“While there is typically a huge drop in sales from the fourth to the first quarter, sales of these principal-protection products are down less than 5%.,” she explained. “This obviously speaks to the impressive product demand for indexed annuities”

Allianz tops the list

Noteworthy highlights for the fourth quarter include Allianz Life as the #1 carrier in indexed annuities, with a market share of 18.4%.

American Equity Companies held their second-rank position. Rounding out the top five carriers in the market are Great American Insurance Group, AIG, Nationwide, and Midland National Life. Allianz Life’s Allianz 222 Annuity was the #1 selling indexed annuity for the seventh consecutive quarter.

This was the highest first quarter sales of indexed annuities have been in the history of the product line

For indexed life sales, 48 insurance carriers participated in Wink’s Sales & Market Report, representing 94.9% of production. First quarter sales were $437.7 million. When evaluating first quarter indexed life sales, results were down over 20.0% when compared with the previous quarter, and up over 13.0% when compared to the same period last year.

“This was also the highest first quarter sales have been for indexed life in the history of this product line,” proclaimed Ms. Moore. She added “While AG49 has definitely impacted IUL illustrations and sales, it is obvious that the value proposition to indexed life purchasers remains the same with this product. People want protection from market losses and the ability to outpace traditional fixed UL rates.”

Items of interest in the indexed life market this quarter include Transamerica maintaining the #1 ranked company in indexed life sales, with a 15.9% market share and Pacific Life persists as the #2 carrier. National Life Group, Nationwide, and Minnesota Life rounded-out the top five companies, respectively.

Transamerica Premier Financial Foundation IUL was the #1 selling indexed life insurance product for the ninth consecutive quarter. The average indexed UL target premium reported for the quarter was $7,319; a decline of more than 15.0% from the prior quarter.

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The staff of Moore Market Intelligence has combined experience of nearly four decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.
Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs distributed by Wink, Inc. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.
Ms. Moore is the author of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more. Wink’s Sales & Market Report expanded to cover all fixed deferred annuity products in 2015.
Wink, Inc. is the company that distributes resources such as this sales report, along with the competitive intelligence tools AnnuitySpecs and LifeSpecs at