Emerging International Markets

In Thailand, Consumers Shop for Life Insurance Through TV Ads

Inaugural LIMRA LOMA Event in Thailand Will Explore Budding Asian Marketplace

WINDSOR, Conn., Nov. 10, 2015 — A recent study by LIMRA and Swiss Re has found that 56 percent of consumers in Thailand are prompted to shop for life insurance by an advertisement they saw on television (see chart).

Financial services professionals will learn about these findings and other industry trends at the inaugural LIMRA LOMA 2015 Operational Strategies Conference, which will be held Nov. 23–24, 2015, in Bangkok, Thailand.

“Understanding what motivates consumers to shop for life insurance is critically important to our member companies,” said Ian Watts, senior vice president and managing director, International Operations, LIMRA and LOMA. “Our conference will explore the dynamic market place in the Asia Pacific and how companies need to rethink their business strategies to be effective.”

Watts is scheduled to open the conference, discussing changing distribution trends and the impact on financial services companies’ operations. He also will announce findings from new LIMRA research conducted in partnership with the Singapore College of Insurance.

Reimagining Operations for Today’s Realities

The conference theme, Reimaging Operations for Today’s Realities, features sessions to explore effective sales recruiting and retention practices, succession planning, and innovative marketing strategies.

In addition, the conference will host a panel of chief marketing officers, who will discuss their role in innovation, brand awareness, and helping meet higher consumer expectations to improve customer retention. The panelists include Sang Hui Lee, chief marketing officer and executive committee member, AIA Thailand; Joydeep Roy, CFP, managing partner, Amplifia Advisory Services LLP; and Michael Shin, CEO, RGA Korea and CMO, Asia RGA Reinsurance Company Korea Branch

Understanding what motivates consumers to shop for life insurance is critically important to our member companies,

“Companies are wondering how they can make the most of opportunities and reduce the associated risks,” said Watts. “Our forum will provide industry professionals with insights on how to develop distribution and marketing approaches that will help them excel in this emerging market.”

LIMRA and LOMA estimate that 175 life insurance and financial services professionals in back office and operational strategies roles will attend the meeting at the Shangri-La Hotel in Bangkok, Thailand. Interpretation will be offered into English, Japanese, Korean, Mandarin, Thai and Vietnamese. For more information and to register online, please visit: LIMRA LOMA 2015 Operational Strategies Conference.




LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.
About LOMA
Established in 1924, with 1,200-plus member companies in over 80 countries, LOMA is committed to a business partnership with its worldwide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s website at www.loma.org.