Closing Thoughts

Imagine The Future Of Illustrations

What The Beatles might teach us about actuarial science

by Chris W Kite

Mr. Kite is a life policy design analyst with FIG Marketing. Visit

Updated Indexed Universal Life (IUL) illustration regulations are upon us! A long and winding road for regulators and carriers. Will illustrations get even longer? Similar to what John Lennon sings in Across the Universe, words and numbers are flowing out like endless rain into a paper cup …

But we are seeing some shorter illustrations by focusing on a selected index account, along with more conservative projections and better summaries of potential ranges of results. Brief examples without tabular projections may be used to show potential returns and risks beyond conservative assumptions.

Gaps lurk between illustration and administration systems in not tracking plans for:

  • Years to pay premiums and how to adjust when needed
  • Adjustments to benefit amount and option
  • Distribution plans and how to adjust for risk and return changes

Improved policy service is needed to guide results within a reasonable range of what is illustrated. Otherwise, what is sold as perm may in effect become term and a gamble on dying early in retirement. Or the distribution plans may be at risk of much lower income if not properly managed and also at risk of an enormous tax liability due to a lapse with a large loan balance. (See article on Term to Perm Without Backsliding and blog post of Wall Street Journal in 1981 vs in 2018 about Universal Life).

With the beneficial tax law change at the start of 2021, new policies will be allowed to pay higher premiums to improve non-guaranteed values and to reduce the risk of not being able to keep the policy as permanent life insurance. Read more here)

Imagine Sales and Service to Balance Life Costs, Benefits and Values

John Lennon’s Imagine is enchanting, universal, timeless, and thought provoking. When my wife Peggi sings it, she changes the “no religion” lyric to “pure religion” or “no division”. For the “no heaven” lyric, she adds the thought of no heaven to wait for and an ideal of heaven on earth in a brotherhood of man. I hope she passes the audition!

Life insurance has roots in religious and social groups of mutual association. Charity and equity are values of these groups that have become muddled by social disconnection, business myopia, complexity, and lack of balance to changing economics. Term insurance costs for prudent protection are a type of charity by the pool of the living with benefits paid on behalf of insureds who die early. Now you do not know who your costs benefit (other than your peace of mind for your potential beneficiaries).

When plans are intended to be permanent, they need equity, balance, and a flexible endowment. New wine was put into old bottles as new flexible sales illustrated policies were administered in old systems and serviced with rigid views of needs and plans.

I invite you now to sing lyrics to imagine a future for life insurance illustrations, plan design, and policy service:

Imagine Illustrations
No pie up in the sky
No lapses lurk below us
No benefit to die
Imagine all the people live with equity

You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
Universally living on

Imagine our transactions
Living life each day
No mask on our donation
To those who pass away
Our social separation requires new equity

You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
Universally living on

Hopefully, these lyrics sparked your imagination. Now let’s look at how the concepts apply to the current illustration regulation and what could be next.

Yesterday and Life Goes On

(Since 1982 my career has focused on life insurance illustrations and policy administration including analysis of policy calculations as well as long-term perspectives of how life insurance works to meet consumers changing needs. In the 1990’s I served as a technical advisor to the NAIC on the life illustration model regulation and Buyer’s Guide. I have given many presentations and written numerous articles on life insurance dynamics. Over the last 5 years my focus has been on reviewing in-force policies along with IUL illustrations and design for new business.)

In June 2020 I submitted comments to the NAIC IUL Subgroup to provide perspective on future improvements in life insurance disclosure and policy service. AG49 is an actuarial guideline that limits what credit rates and loan leverage can be illustrated. These limits were implemented by December 2020. My comments below give suggestions for how illustrations should be changed in the future.

How Policy Works vs Comparing Tabular Detail in Illustrations

In the expert comments for AG49, the American Academy of Actuaries highlights that illustrations are intended to show how a policy works and not to compare future performance. The problem is that agents and consumers do need to compare how different policies or policy designs work. In doing so, comparing projected values is an inevitable step that too often stops short of understanding a range of results and how cost and credit factors affect the projections.

The key purpose of the numeric summary signed by the agent and consumer is to show a range of results from guaranteed to midpoint to current assumption. Although illustrations are often lampooned as not being correct soon after they are run, this perception comes from focusing on projected values in one scenario rather than a range of results. A problem with the numeric summary is that the range is typically limited to age 70 or 20 years and a projected lapse age.

When plans are intended to be permanent, they need equity, balance, and a flexible endowment. New wine was put into old bottles as new flexible sales illustrated policies were administered in old systems and serviced with rigid views of needs and plans...

Illustrations now go beyond 100 to age 121 or higher and a key value being compared is projected income from loans or withdrawals after an accumulation phase. These projected income amounts are not shown in the numeric summary. These income projections are the values most affected by AG49 particularly with leveraged loans, multipliers, or other factors that illustrate large gains. The illustrations typically do not show how years with no index credits or low credits would have losses in net cash value even without considering insurance costs.

Conservative Projections vs Encouraging and Servicing Innovation

The Independent experts and others rightly favor conservative projections to temper expectations of IUL income and other values shown in the tabular detail. The IUL Coalition also rightly notes the need to encourage innovation and consistently service in-force policies based on the designs the client selected. A way to balance these contrasting perspectives is to recognize that the tabular detail projection with a steady credit rate is particularly ill suited to show how these innovative products work. These products have substantial sequence of rates effects and liquidity issues related to years of losses in net cash value from factors other than insurance costs.

Supplemental Report of Key Year

The IUL Subgroup considered whether sequence of rates and a range of projected income and other values should be required additions to illustrations. These approaches would help to better show how the policy works. While requiring these additions was tabled, carriers do have the option to add these as supplemental pages. Consider how these effects could be shown for products with multipliers and other factors that can create a significant loss in net cash value in any year as well as substantial leveraged gains. These concepts could be effectively shown in a one-year example rather than in tabular detail.

The illustration model regulation defines an illustration as a projection beyond one year. So, a one-year example should be allowed to show how credits greater than the AG49 limit may occur along with what happens if there is no index credit. If companies start to use this approach, future NAIC review could set guidelines to optimize how this would help show how policies work and what policy service will be needed.

A good year to show with IUL income projections is when income starts. This would show what policy changes need to be made and a range of results that could occur. This focus also ties into policy service concerns. Even more important is the year when the policy would first qualify for overloan protection to show what could be needed with either policy changes or loan repayments to avoid large taxable gains on a lapse. If overloan protection is not an option, a suggestion is to show the year when the policy would need loan repayments if there were two years of no index credits.

Case Example

Here is a conceptual example with multipliers and leveraged loans:

  • An IUL illustration with multipliers used to project 45k annual income from age 65 to age 121.
  • Using a sequence of rates such as a 0% every 4 years followed by three years to average the AG49 max rate, the annual income projection is 42k.
  • AG49a now prevents multipliers from showing higher value than without multipliers. Without multipliers, the projected income would be 30k. If neither multipliers nor leveraged loans were used, the projected income is 20k. One of these scenarios would be in the tabular detail of the basic illustration.
  • A supplemental one-year example with multipliers and leveraged loans could show that overloan protection would be projected at age 82 (before the end of the policy year when any index credits would be posted). 

If the overloan protection is invoked, then the cash value at the end of the year would be 66k. If not invoked and the AG49 max credits were added, then the cash value would be 300k. The example could show that credit rates could be higher and also that a 0% credit would mean that loan repayments would be needed the next year.

A one-year supplemental report would better show how the policy works and what future policy service would be needed. It can help the client and agent understand the sequence of rates effects and liquidity risks. Income projected for life in this case may need to stop at age 82. Using a more conservative projection, income continuing has a higher likelihood of occurring.

In this example, if overloan protection is not available, the multipliers and leveraged loans would mean that the policy would need a limit of about 80% loan to value in order to avoid loan repayments for two years of no index credits.

Range of Results and Decreased Prominence of Guaranteed Factors

This supplemental example also shows how guaranteed factors could affect the policy in the future. Since the illustration model was adopted in the 1990’s, guaranteed factors have become less prominent. When adopted, illustrations had guaranteed minimums of 4% and did not go past age 100. Also, illustrations typically had fewer pages for non-guaranteed elements. Now with guaranteed scenarios showing 0%, max insurance costs, and, if applicable, asset charges; the scenario is a Black Swan that is unlikely to occur. Projections of income to age 121 have changed the focus and new approaches are needed.

Policy service needs to track illustration designs and harmonize actual performance with these goals and policy adjustments to premiums and benefits. All types of Universal Life plans need these adjustments to truly be permanent insurance. We need to guide policies from protection prior to retirement to life insurance as an asset in retirement. Sold as Perm, Serviced as Perm.

And In The End …

Across the Universal Life, we can change our world.

Will you still need me, will you still feed me when I’m 84? Start adjustments at 64? Help!

You need Money and face the Taxman. Or All You Need is Love?

How will My Life Come Together as people and lives to be remembered?

Life Goes On! Imagine!