In search of the DNA for success
Forestville, CA (June 2015)—As the market continues to improve, your organization might (finally!) be plugging some holes in the workforce and even creating new positions.
But as you shuffle through résumés, don't get too hung up on finding the perfect mixture of background and technical skills. According to Michael Houlihan and Bonnie Harvey, the most important qualification a job seeker can possess isn't always evident on paper.
The DNA of Success
"Be sure your new hires have entrepreneurial DNA," says Houlihan, coauthor along with Harvey of The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People and The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand.
Identifying and hiring entrepreneurial candidates is one of the best things you can do for your bottom line, because these individuals will be self-reliant, engaged, empowered, and innovative problem solvers.
"In today's ever-changing business world, adaptable and entrepreneurial employees are your most valuable competitive advantage," Harvey saids. "Remember that you can teach plenty of new skills to a self-starter, but it's not so easy to teach clock punchers to think like owners."
Here, Houlihan and Harvey spotlight seven ways to tell if job candidates have the entrepreneurial DNA you want:
- Ask them if they're willing to bet on themselves
Entrepreneurs don't have any income unless they are constantly satisfying their customers, and they're constantly looking for ways to increase their income, profits, and growth. In other words, they bet tomorrow's paycheck on today's ideas and effort. "Ask candidates if they want to get paid on attendance (e.g., receive a salary), or if they're willing to bet a portion of their compensation on their own performance," recommends Harvey. "Seek out someone with self-confidence and demonstrable self-reliance who knows they can add significant value to your bottom line. Of course, this means you'll need to implement some kind of profit-sharing plan if your company doesn't have one already."
- Pay attention to body language
Watch how each candidate moves. You can do this unobtrusively by asking them to get a file from the next office or a cup of water from a nearby table. Do they lumber aimlessly, take their time, shuffle back slowly, flop down into the chair, and lean on their elbows? Is their posture like a question mark? Or do they move with hustle, determination, and purpose? Keep in mind that when people sit erect and lean slightly forward, they're indicating engagement and interest. "Entrepreneurs' confidence shows in their posture and their body language," comments Houlihan. "They have prepared themselves by learning about your company and display self-assurance when they are interviewed and scrutinized by strangers like you. These 'tells' are physical evidence of your candidate's attitude and self-esteem."
- Talk about their mistakes
Ask candidates to describe the biggest mistake they ever made professionally, and more importantly, what they did about it. In particular, discover whether they took responsibility, fixed the mistake quickly, and went on with their project, or if they blamed others and were "victimized." "Successful entrepreneurs know that blame is disempowering, while doing what can be done to prevent reoccurrence is staying in control," observes Harvey. "Ask follow-up questions to see how well each candidate analyzed what happened and whether they took steps to prevent the same thing from happening again. Entrepreneurs can't afford to make the same mistake twice. They build their successes on the backs of their mistakes."
- Look for evidence of resourcefulness
Ask job seekers how they solved a professional problem when they lacked the time, support, or funds they needed. Listen for evidence of how they used their imagination, asked for help, and thought outside the box. "Specifically, figure out if they identified, repurposed, and used unlikely resources to achieve their goals in spite of the obstacles," instructs Houlihan. "Take note of how they rephrased the problem, saw the bigger picture, and enlisted the help of strategic allies who would also benefit from the solution. See if their solution solved more than one problem. Entrepreneurs know that the ball is always in their court."
- Gauge their preparedness
Does the candidate expect you to ask all the questions? Do they just react to your initiatives? Do they wait for you to tell them about your company, its goals, its successes, and its challenges? Or do they ask you questions? "Candidates with entrepreneurial DNA will treat you like a prospect for their services," assures Harvey. "They think of everyone as a customer for them, their service, or their product. They know that the best sales pitch is, 'I can help you sell your product,' and they can't do that unless they have thoroughly researched your company in preparation for the interview. Entrepreneurial candidates will be familiar with your products, your challenges, and your history. They'll come to the interview with a pen and notepad and a list of questions."
- Figure out how they work on a team
Contrary to popular opinion, entrepreneurs are not loners. Realistically, they know that they must build, depend on, and be an essential part of a team. This requires respect for how each player contributes to the overall success of the company. "Look for candidates who show an interest in understanding all the jobs, procedures, outsourced services, and suppliers that keep the customer loyal," says Houlihan. "Ask them how their last job fit into their company's big picture. Ask them how they worked with their teammates and improved communication both inside and outside their previous company."
- Test their attentiveness and organization, and see how they perform under pressure
During the final portion of the interview process, tell the candidate more about what the job entails, who they will be working with and why, how the job supports the customer experience, how your company is organized, and what performance expectations are. Be sure to include how the funds get from the ultimate consumer to the company to cover their paycheck.
In summary… request a summary
"If this sounds like a large chunk of information to convey, well, that's the point!" explains Harvey. "After your explanation is finished, ask the candidate to write a one-page summary of your company, the money trail, how they will be working with their teammates, and why they qualify for the job.
"Then, tell them it's due by 5 p.m. the next day," he continued. "This summary will tell you volumes about the candidate's comprehension, organization, communication, and ability to hit a deadline. These are all attributes of an entrepreneur."
"There are other key 'tells' that can help you spot entrepreneurial DNA, such as assertiveness, dependability, sociability, humility, practicality, tenacity, empathy, and humor," notes Houlihan. "If a candidate possesses them, many of these attributes will be evident in their responses to the questions shared above."
"Finally, remember, it's not enough to say you are looking for entrepreneurial DNA in your candidates," concludes Harvey. "You and your company have to walk the talk. You must build a culture of permission, enthusiasm, inclusiveness, recognition, and acknowledgment, and have a performance-based compensation plan. If you want your employees to be more entrepreneurial, create the fertile ground in which they will bloom!"
About the Authors:
Michael Houlihan and Bonnie Harvey are coauthors of The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People (Footnotes Press, 2014, ISBN: 978-0-990-79370-0, $9.95, www.TheBarefootSpirit.com), the companion to the New York Times best-selling business book The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. The Barefoot Spirit was selected as recommended reading in the CEO Library for CEO Forum and the C-Suite Book Club. It chronicles Barefoot's journey from its humble beginnings in the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, where the brand was successfully sold. Barefoot is now the largest bottled wine brand in the world. From the start, with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets and strategic alliances, while also pioneering worthy cause marketing and performance-based compensation.
Since selling the brand to E&J Gallo, they consult with Fortune 500s and other companies, helping them establish and strengthen entrepreneurial company cultures through seminars, webinars, and onsite training, and travel the world speaking to corporations, conferences, symposiums, and universities. They are regular media guests and contributors to international publications and professional journals, along with being regular guests on Bloomberg and FOX News Radio Network's Workplace Culture Experts. Widely used as a case study in schools of entrepreneurship, Houlihan and Harvey were the keynote speakers at the 2014 World Conference on Entrepreneurship in Dublin, Ireland, and recipients of the 2014 Distinguished Entrepreneurship Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University.
The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People is a companion to The Barefoot Spirit, written specifically for the C-Suite. Both books were featured in the premiere and network launch of Jeff Hayzlett's C-Suite TV and C-Suite Book Club in September 2014. Michael and Bonnie coauthor weekly no-nonsense business blogs at www.TheBarefootSpirit.com and www.TheBrandAuthority.net. For more information, contact Info@TheBarefootSpirit.com.