Product Feature

Hello, New Jersey and Connecticut: LifeSecure Grows Its LTCi Market

Simple, comprehensive LTC solutions
now available for the individual, worksite markets

BRIGHTON, Mich., September 8, 2014 – LifeSecure Insurance Company’s long term care insurance (LTCi) products are simple solutions that help families live well in their later years and secure their finances. These products are now available to the individual and multi-life market for the first time in New Jersey and Connecticut, giving consumers and agents a new choice in LTCi.

“The demand for long-term care continues to rise as health care costs grow and advances in medical technology afford us an opportunity to live longer. LifeSecure is dedicated to providing comprehensive, easy-to-understand solutions that can protect families and better prepare them for the impacts of long-term care,” said Tiffany Albert, LifeSecure president and CEO. “LifeSecure’s LTCi was designed to be flexible and straightforward, which makes it easy for families to create a plan that fits their personal needs. Our competitive product portfolio, coupled with ease of administration, also helps agents grow their business.”

LifeSecure’s individual LTC II and OMII (One-for-Many LTC) for the worksite provide policyholders the option of receiving care in multiple settings including their home, assisted living facilities, and nursing facilities, among others. The straightforward product design helps families make informed decisions. It also offers:

  • Flexible coverage that provides for informal caregivers, caregiver training, home modifications, and other options so that expert care can be received in the setting policyholders prefer;
  • Personalized care coordination and support;
  • Shared Care, which allows couples to share benefits if one person’s benefits are exhausted and care is still needed;
  • Budget-Point PricingSM
  • A simple e-application and expedited approval process.

OMII, which is available to employers with as few as three employees, offers competitive solutions to different sized employer groups and features simplified-issue underwriting.





About LifeSecure Insurance Company
LifeSecure Insurance Company is based in Brighton, Mich., and is dedicated to providing
uncomplicated insurance solutions to help people protect themselves from unforeseen health-related risks and expenses. Our guiding business philosophy is focused on delivering “easi”: expertise, accessibility, simplicity and innovation – both to our business partners and to consumers. The company is licensed in 46 states and Washington, D.C., and its insurance products are sold through a network of independent marketing organizations, brokers and agents. Additional information is available at