The Advisor's Toolbox

Hearsay Social Delivers Predictive Omnichannel Suite for Advisors

To Lift Productivity, Leverage Client Insights

SAN FRANCISCO, CA–(Marketwired – November 09, 2015) – Hearsay Social®, provider of the Predictive Omnichannel Suite™ (#omnichanneladvisor) for advisors, today unveiled the first integrated, multi-channel sales and marketing technology purpose-built for the financial services industry that enables advisors and agents to efficiently establish and deepen client relationships.

With the addition of the new Hearsay Messages™ solution to the Hearsay Social enterprise platform, advisors will be able to easily engage with customers on social media, advisor websites, personalized email and text messaging, and leverage client insights across all channels. The Predictive Omnichannel Suite enables advisors to efficiently build and deepen one-to-one relationships with customers and prospects, and ultimately grow their business — all while remaining compliant with company policy and financial services regulations.

“From millennials to boomers, today’s client is omnichannel,” said Scott Ham, president and CEO of Transamerica Life and Protection. “To succeed in the social, mobile and digital age, not only do firms have to be omnichannel, they must empower every one of their advisors to also become omnichannel with individual websites, social media profiles, advisor-driven marketing and text messaging.”

View: The Omni-channel advisor

“Today’s firms and advisors must adapt to serving an increasingly omnichannel customer while addressing the productivity pressure from robo-advice options, direct-to-consumer sites and regulatory change,” said Clara Shih, Hearsay Social CEO and founder. “At Hearsay Social, we have made it our mission to help firms and advisors make the transition to omnichannel. In less than a year, our platform will have grown from a single social business application to a full Predictive Omnichannel Suite with four powerful solutions: Hearsay Social, Hearsay Sites, Hearsay Mail, and the latest addition, Hearsay Messages.”

Consumers Demand Personalized, Omnichannel Experience

Adults today are more connected than ever. According to a Forrester benchmark survey, 58 percent of U.S. adults go online multiple times a day from multiple devices and locations. What’s more, companies with strong omnichannel customer engagement retain 89 percent of customers compared with 33 percent for companies with weak omnichannel strategies, according to an Aberdeen Group report.

“The industry needs to adapt how it engages consumers in today’s digital age,” said Caroline Feeney, president, Prudential Advisors, Prudential Financial. “Companies that succeed will be able to help advisors leverage technology that enables them to meet clients where they are — whether that’s on social media, online, email or text, or any combination of these.”

Hearsay Social’s suite of applications allows advisors to build and deepen relationships across multiple digital channels. In addition, the suite’s Predictive Content Library recommends pre-approved, compliant content based on client interests and interactions for advisors to share on social media, their own mobile-optimized websites and via one-to-one emails, making it easy for them to offer the personalized, omnichannel experience their customers and prospects demand.

Increased Visibility and Controls for Compliance and Marketing Teams
To succeed in the social, mobile and digital age, not only do firms have to be omnichannel, they must empower every one of their advisors to also become omnichannel with individual websites, social media profiles, advisor-driven marketing and text messaging

Compliance teams will have a single, unified view of advisor activity across social media, advisor websites (Hearsay Sites™), email (Hearsay Mail™) and text messaging (Hearsay Messages) to make it easier and more efficient to enforce compliance policies. The Universal Supervision dashboard will provide a streamlined workflow for supervisors to monitor and review advisor activity across all four channels.

For corporate marketing teams, the omnichannel offering provides valuable, 360-degree insights into what channels are most used by their advisors, as well as what content performs the best with customers and prospects.

Hearsay Messages: A Powerful New Addition to the Predictive Omnichannel Suite

With today’s announcement of Hearsay Messages, Hearsay Social will extend its Predictive Omnichannel Suite to enable advisors to exchange texts with their contacts using the same compliance functionality. Considering 90 percent of text messages are read within three minutes of delivery, texting represents one of the most powerful communication channels.

Key benefits of Hearsay Messages:

  • Accelerate advisor productivity: Using Hearsay Messages (for iPhone and Android), advisors will be able to easily engage with customers and prospects for business purposes using their current mobile device. Advisors will be able to send and receive texts through the app, set appointments and send reminder messages.
  • Address compliance requirements: Hearsay Messages will provide highly configurable compliance functionality for advisor business texting. Firms will be able to control outbound messages by the type of content, such as hyperlinks, photos or lexicon-based text alerts, while flagging risks and preventing potentially inappropriate communication between advisors and customers.
  • Directly reach advisors: Through Hearsay Messages, compliance teams will have a new, efficient way to communicate with advisors when they need to send a time-sensitive message. They will be able to supervise field communications and notify advisors of policy infractions via a quick text.




For more information on today’s announcement, visit the Hearsay Messages product page, read Shih’s post on the Hearsay Social blog, and download the new Omnichannel Advisor executive report.
About Hearsay Social
Hearsay Social provides the Predictive Omnichannel Suite for financial advisors and insurance agents across the world’s largest financial institutions, including seven of the top 10 global financial services companies and leading firms such as New York Life, Raymond James, Vanguard and Penn Mutual. Hearsay Social powers more than 115,000 financial relationship managers worldwide, allowing them to engage today’s social, mobile customer through Facebook, LinkedIn, Twitter, Google+, mobile-first websites, personalized email and text messages. Advisors receive unique client insights through multi-channel signals, and the Predictive Content Library makes it easy to share the right content at the right time. Built-in enterprise integration and governance powers compliance and supervision for global firms, seamlessly addressing industry regulations and enforcing policy.
Hearsay Social is a SIFMA strategic partner, LIMRA Elite Strategic partner and GAMA partner, and has raised $51 million from Sequoia Capital, NEA and private investors. Named a 2015 CNBC Disruptor and a 2015 Best Place to Work in the Bay Area, the company is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, Paris, Munich and Hong Kong.