Cooperative Marketing

Hancock Partners with Apple

To expand Apple Watch program to all Vitality life insurance customers, including lower-cost term life buyers

The company’s positive customer experiences with Apple Watch drive decision to expand program to more products

BOSTON (October 23, 2017) – John Hancock announced today it is expanding its Apple Watch program to all new and existing John Hancock Vitality life insurance policyholders.

The program gives customers the opportunity to earn the Apple Watch Series 3 for an initial fee of $25 through regular exercise. Now, in addition to permanent life insurance buyers, the 4 million Americans who buy lower-cost term life insurance every year will have the opportunity to protect their financial future for less than $15/month1, while earning an Apple Watch Series 3.

“John Hancock is the first and only U.S. life insurance company to offer life insurance buyers the opportunity to earn an Apple Watch through regular exercise. We are proud to be the driving force of innovation in life insurance by integrating a technology-based wellness program (powered by Vitality) with life insurance, to motivate consumers to protect their financial future and live a healthy life,” said Brooks Tingle, senior vice president, marketing and strategy, John Hancock Insurance. “The addition of the Apple Watch program to our John Hancock Vitality solution over the past year has already resulted in an increase in participating customers’ activities and engagement as compared to others in our program. We’re excited to expand the offer of the Apple Watch Series 3 to all of our John Hancock Vitality customers.”

Through the first-of-its-kind John Hancock Vitality program, launched in 2015, customers can earn rewards and premium savings of up to 15 percent for the things they do to stay healthy, like exercising, walking and eating right. Rewards include $600 in annual savings2 on healthy food purchases as well as gift cards and discounts on entertainment, travel and wellness-related purchases. In 2016, the company introduced customers to the opportunity to select an Apple Watch (for an initial $25 fee)3 to record their activities and earn points that reduce or eliminate their monthly payments for their watch over a two-year period.

Since then, John Hancock Vitality members have embraced the Apple Watch:4

  • using it 6 out of 7 days a week
  • increasing their step count by an average of 2,000 steps per day after enrolling in the program
  • showing a 20 percent increase in weekly physical activities after getting their Apple Watch
  • about half of them are paying $0 each month (i.e. fully funding their watch) by achieving their monthly activity goals

“Customers of all kinds are signing up for the Apple Watch program, from those less healthy to those who are extremely fit,” added Tingle. “Apple Watch appears to inspire increases in physical activity across all our customers, with the highest increases among those least healthy when they begin.”

“Whether they prefer walking, biking, swimming or any other kind of exercise, John Hancock Vitality participants are reaping rewards that benefit both their health and their wallets,” said Tal Gilbert, CEO Vitality Group USA. “We’re encouraged to see how John Hancock Vitality customers are making health and fitness a priority, living life to its fullest and taking advantage of the program to improve the quality of their lives. We know that active people are likely to live longer— it’s great to be able to help them do just that.”

The Apple Watch program will be available on all John Hancock Vitality life insurance products beginning next month. Prospective participants can get more information about the program directly at or by connecting with a financial advisor.

Today, the Canadian Division of Manulife, John Hancock’s parent company, also announced its launch of the new Manulife Vitality Active Rewards with Apple Watch program. The program motivates members to get more active by offering them the opportunity to earn a new Apple Watch when they meet physical activity targets through their insurance contract. Manulife introduced the Vitality program to Canadians in 2016 and this is their latest enhancement.

About Vitality
Vitality changes the economics of healthcare by integrating expertise in wellness, insurance, and technology to change behaviors to improve health. By driving engagement in healthier lifestyles, Vitality provides benefits from day one to members, employers, and society. Vitality brings a global perspective through successful partnerships with employers of all sizes and best-in-class insurers around the world, in countries including the United States, United Kingdom, Germany, France, South Africa, China, Singapore, Australia, Hong Kong, Thailand, Malaysia, the Philippines and Japan. Drawing on behavioral economics, Vitality supports, guides and incentivizes individuals to improve their health, and then prices their risk dynamically over time based on their engagement in the Vitality program. This shared value insurance model results in material benefits shared between the employer (lower health claims), insurer (more profits), members (greater health and financial rewards) and society (a healthier, more productive workforce).

We know that active people are likely to live longer— it's great to be able to help them do just that

Vitality Group is a member of Discovery Ltd., a global financial service organization and pioneer of the Shared-value Insurance model. The Vitality program currently serves more than 7 million members in 14 countries around the world with plans to launch in an additional 10 markets over the next two years. For more information about Vitality Group, please visit and follow on Twitter: @VitalityUSA.

About John Hancock Financial and Manulife
John Hancock is a division of Manulife Financial Corporation, a leading international financial services group that helps people achieve their dreams and aspirations by putting customers’ needs first and providing the right advice and solutions. We operate primarily as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were over $1 trillion (US$780 billion) as of June 30, 2017. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at




One of the largest life insurers in the United States, John Hancock supports approximately 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, college savings plans, and certain forms of business insurance. We also offer advice through Signator, a network of independent financial advisors. Additional information about John Hancock may be found at
1. Varies based on age, amount of coverage, underwriting status and term period selected.
2. HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality program.
3. Apple Watch Series 3 can be ordered for an initial payment of $25 plus tax and over the next two years, monthly payments are based on the number of workouts completed. The Retail Installment Agreement with the Vitality Group will need to be signed electronically at checkout. Upgrade fees apply if you choose Apple Watch Series 3 (GPS + Cellular), certain bands and case materials. Apple Watch Series 3 (GPS) requires an iPhone 5s or later with iOS 11 or later. Apple Watch Series 3 (GPS + Cellular) requires an iPhone 6 or later with iOS 11 or later.
Apple Watch Series 3 (GPS + Cellular) and iPhone service provider must be the same. Cellular is not available with all service providers. Roaming is not available outside your carrier network coverage area. Wireless service plan required for cellular service. Contact your service provider for more details. Check for participating wireless carriers and eligibility.
Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved.
Please note: Apple Watch program is not available in New York. Apple Watch Series 3 is only available to John Hancock Vitality members who have not previously ordered an Apple Watch through the program.
4. Based on John Hancock Vitality member experience since November 2016.
Insurance policies and/or associated riders and features may not be available in all states.
Premium savings are in comparison to the same John Hancock policy without the Vitality program. Annual premium savings will vary based upon policy type, the terms of the policy, and the level of the insured’s participation in the John Hancock Vitality program.
Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock.
John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.
Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.
Insurance products are issued by John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY101317072