FLX Distribution Welcomes First Assets Management Firms To Distribution Network

A ‘fast-growing’ investment platform

JUNE 12, 2020 — FLX Distribution, the first and only professional network technology platform bringing together asset management firms and independent distribution professionals, today announced that four national investment firms are the first to join the FLX community to access its experienced distribution network.

Joining the FLX platform effective immediately are Stadion Money Management, RiverNorth Capital Management, LLC, Blue Square Wealth, and Ballast Equity Management.

“This is a tremendous milestone in the development of the FLX Distribution platform for distribution of investment solutions and we welcome Ballast, Blue Square Wealth, RiverNorth, and Stadion Funds to the community and thank each of these firms for their confidence in FLX,” said Brian Moran, FLX Founder and Chief Executive Officer. “These managers and many more to follow of every asset size, investment style, and product wrapper will tap into experienced, qualified, and highly motivated professionals on the fast-growing FLX platform so together we can change the way investment products are distributed through wealth managers and to advisors.”

FLX Distribution’s innovative platform is addressing the challenges asset managers are facing in the delivery of their investment offerings to a changing marketplace. Membership in the FLX Network provides the opportunity for asset managers to adjust their distribution bandwidth based on demand while concurrently providing experienced distribution professionals with a platform from which to represent a broad spectrum of leading firms.

First New Asset Management Firms on FLX

Joining the FLX platform are:

  • Ballast Equity Management is a registered investment advisor headquartered in Oakbrook Terrace, Illinois. The firm was founded in 2016 by industry veterans to serve investors seeking ownership of high conviction portfolios of quality small and mid-capitalization businesses. Ballast manages these portfolios of publicly traded companies for individuals, family offices and institutions. Ballast, an independent, employee-owned firm, proudly invests alongside and aligns its interests with each of its clients. More information may be found at www.ballastequity.com.

“As an emerging manager, Ballast seeks out partners that can impact the growth of its business with innovative, thoughtful strategies,” said David G. Mertens, Partner and Head of Business Development. “FLX Distribution provides trusted counsel, and offers us access to leaders in business development and the ability to scale our sales efforts, affording us the opportunity to focus on delivering strong investment results to clients.”

  • Blue Square Wealth is a risk management focused asset manager that aims to deliver a less volatile investment experience. Our proprietary technology and rules-based approach seeks to identify market trends in an effort to position our clients defensively in down-markets while also participating in up-markets.

“We are excited to partner with FLX Distribution. Partnering with FLX Distribution will help us to position our offering with firms and clients who are looking for access to our unique investment approach,” said Jay Bluestine, CIO & Founding and Managing Principal.

  • RiverNorth Capital Management, LLC is an investment management firm founded in 2000. With $4 billion in assets under management as of April 30, 2020, RiverNorth specializes in opportunistic investment strategies in niche markets where the potential to exploit inefficiencies is greatest. RiverNorth is an institutional investment manager to registered funds, private funds and separately managed accounts. www.rivernorth.com

“RiverNorth is extremely excited to partner with the FLX Distribution platform,” said Patrick Galley, CFA, Chief Executive Officer and Chief Investment Officer at RiverNorth. “FLX provides a flexible distribution solution for boutique asset managers such as ourselves without the overhead burden of a full-time sales force.”

  • Stadion Funds asset management focuses on asset allocations using ETFs and liquid alternative strategies designed to minimize risk while achieving investor objectives. Stadion’s partnership with FLX affects Stadion’s mutual fund distribution, with no impact on Stadion’s retirement services distribution. To learn more about Stadion Funds, please visit www.stadionfunds.com. Established in 1993, Stadion Money Management is an independent firm headquartered near Athens, Georgia. As of 5/31/20, Stadion Money Management managed approximately $2.6 billion.

“We are delighted to partner with FLX for distribution services for the Stadion mutual funds. We have the highest regard for the leadership team and are fully supportive of their flexible and innovative business model. I expect that we are one of many asset managers who will see the wisdom of the FLX platform in short order,” said Jud Doherty, President & CEO of Stadion.




About FLX Distribution
FLX Distribution is a financial technology company focused on asset management distribution. Launched in 2019, FLX is building the premier distribution option for asset managers searching for a cost-effective model to deliver their investment capabilities, and to provide every passionate, hardworking and talented distribution professional a path to independence. By altering the traditional asset management distribution model, FLX can help save millions in fixed costs and enable unshackled access to talented distribution professionals to ensure future innovation and growth.
Through an innovative professional network technology, FLX Distribution’s member-structured marketplace provides access, education and data to enable comprehensive financial services distribution solutions. FLX Distribution’s consultative approach to understanding its membership’s capabilities, goals, and objectives is illustrated in its flexible approach to customizing and tailoring solutions. The company’s innovative pricing strategy contributes to a broad and diversified membership having access to assembling strategic distribution solutions with unprecedented scale.


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