The Evolution Of Money

An Emerging Crypto Awareness

Ownership is growing…especially among Millennials

Logica, a research consultancy for businesses, released its latest market research on Cryptocurrencies, from its Future Of Money study.

Crypto brand awareness, trend data on generational ownership, and future crypto intentions have been uncovered in the Logica Future of Money Cryptocurrency special report.

According to the study, ownership of Crypto is growing among Americans of all generations—particularly among Millennials. Market volatility impact on Crypto purchasing is included in the report, along with predictions for future purchase plans. The report also gathered data on Crypto brand recognition, with Millennials showing the greatest level of recognition for brands like Bitcoin, Dogecoin and Ethereum.

Some key findings on the future of Cryptocurrency include:

  • Most Americans are more familiar with Crypto than they were a year ago, with Gen Z experiencing the most growth in awareness (79% in 2021, compared with 86% in 2022).
  • Millennials lead the market in current ownership, with 26% investing in Crypto (compared to 12% of Gen Z, 16% of Gen X, 8% of Boomers).
  • Millennials (41%) are also the most likely to be buying Crypto due to volatile market conditions (compared to 31% of Gen Z, 38% of Gen X, 21% of Boomers).
  • Bitcoin is the Crypto brand that Americans are most familiar with (96%) with Dogecoin following at 59%, Ethereum at 53%, USD Coin at 50%, and Binance at 40%.

Our special report on Cryptocurrency can help brands navigate the changing landscape of purchasing, awareness and generational trends. It’s a sneak peek into the complete insights that are part of the latest wave of our ongoing Future of Money study,” said Lilah Raynor, CEO & Founder, Logica Research. “The full study looks at all the key factors driving financial decision making today—including Crypto—to help financial institutions drive strategic product and service development.”

The Cryptocurrency special report is part of the Logica Future of Money Study (available through the Future of Money Insights Kit), which includes new data and trend analysis of the current money mindset—what Americans expect from their employers, how they are paying with cash, credit, Buy Now Pay Later (BNPL) and peer-to-peer payments (P2P), how they are engaging with financial brands, and other consumer financial insights.

Highlights from the Cryptocurrency special report from the Logica Future of Money Study can be found here.