Recruit & Retain

What Drives Benefits Decisions?

How your group clients can strategically ‘hold on’ to their prized employees

New research from LIMRA.

With the U.S. unemployment rate almost at a 50-year low, it is not surprising that one of the biggest challenges facing employers is recruiting and retaining good employees. According to LIMRA research, nearly 7 in 10 employers say this is one of the biggest challenges they face.

Offering employee benefits is one way employers can stay competitive in the market, attracting and retaining solid performers. LIMRA research finds the top reason employers offer benefits is to retain employees (73%), followed by attracting new employees (56%) and staying competitive in the market (51%). One reason that retaining employees is a significantly bigger motive than attracting new employees comes down to cost — with continued low unemployment rates employers may see more employees seeking other job opportunities. Each time an employee leaves, a company has to spend money recruiting and training new talent. It is more efficient and economical for businesses to keep good employees rather than recruit new ones.

Controlling Benefits Costs

While the drive to boost employee loyalty and improve employee satisfaction is top of mind with employers, LIMRA research shows employers are concerned about controlling benefit costs, managing benefit enrollment and plans, and adhering to legal and regulatory requirements. Balancing these with the desire to provide a benefits package that will best serve the employee and the company is often a difficult challenge for employers. In today’s work environment, employers recognize some of their employees are finding it difficult to afford benefits yet employers are unable to absorb the cost increases themselves.

The average cost of benefits for private industry workers has risen 28% over the past 10 years.
One way an employer can better manage its benefits program is by developing a comprehensive strategic approach. Regrettably, LIMRA research finds barely 4 in 10 employers have a formal plan in place and only a quarter manage their health and retirement benefits as part of a broader total rewards compensation package. When planning, three quarters have planning cycles of 1 year or less. This can make it more difficult for employers to holistically view all of the components of their benefits package.

Not Robust Enough?

When looking at the benefits programs being offered, 7 in 10 employers believe that their current program meets their employees’ needs and what is what their employees want. However, just 53% of employees say they are actually satisfied with the benefit packages offered by their employer. In addition, LIMRA research finds few employers benchmark their benefits programs against their peers’ programs to learn how competitive they are. It is not surprising to learn that nearly 1 in 5 employees say their benefit package is not robust enough to prevent them from considering other employment options.

This shows there is still room for improvement. Employee surveys are one way to help make sure the benefits program aligns with what employees want. LIMRA research finds only 18% of employers survey their employees to find out what they want regularly and less than half (48%) do it once in a while. This leaves 34% of employers who never solicit feedback about their benefits program from their employees. If they did, it might lead to stronger retention rates — their main objective.



Serving the industry since 1916, LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping nearly 600 insurance and financial services companies in 64 countries.  Visit LIMRA at @LIMRANewsCenter