TD Ameritrade Institutional

Cultivating the Next-Gen RIAs and Investors

TD Ameritrade Institutional, XY Planning aim to bring financial planning expertise to underserved investors

July 21, 2016 — JERSEY CITY, N.J.–(BUSINESS WIRE)–TD Ameritrade Institutional1 and XY Planning Network (“XYPN”) are joining forces to send a message to the next generation of registered investment advisors: “We believe in you, and we’re here to support your growth.”

Together, the firms have launched an unprecedented effort to foster the growth of fee-only financial planners who specialize in helping younger generations of Americans save and invest for a brighter financial future.

Through the new program, TD Ameritrade Institutional will provide dedicated service and business-development support to XYPN’s membership of more than 250 independent, fee-only financial planners focused on serving Gen X and Gen Y clients.

Planners in XYPN employ an innovative monthly-retainer subscription model, sometimes combined with fees based on assets under management, and use service models that cater to the needs of younger investors, such as offering virtual services to connect clients anywhere in the United States.


Starting young

By combining the reach of XY Planning Network with access to TD Ameritrade Institutional’s state of the art technology and services, the program extends a hand to a generation of investors who may not have substantial assets now but, with the benefit of a sound financial plan, can start down the path to building wealth.

“There’s a new generation of advisors expanding the ways in which investors can receive personalized, unbiased financial advice,” said Kate Healy, TD Ameritrade Institutional’s managing director of marketing and its head of next-gen advocacy. “We want to be at the forefront of bringing our advanced technology, service and practice management programs to these firms and so help them succeed, because they’re doing the critical work of helping more young Americans build a better financial future.”

Generation X is defined by Pew Research Center as Americans ages 36 to 51, while Generation Y, also known as Millennials, are those currently between 18 and 35.2 TD Ameritrade has encouraged the RIA industry to find ways to attract and serve these next generations as millions of Baby Boomers — the post-war generation that dominates the ranks of RIAs and their clients — reaches retirement age.

XYPN said its members will benefit from having access to TD Ameritrade Institutional’s Veo® platform, which is integrated with an unmatched 104 third-party technology providers to help RIAs operate more efficiently and take advantage of the latest innovations.

“TD Ameritrade is leading the way among custodians by developing an integrated technology platform that helps advisors be more efficient and better serve their clients,” said XYPN co-founder Alan Moore. “Fee-only planners looking to offer investment management services can focus more on growing their practice by operating on TD Ameritrade’s platform from the start.”

There’s a new generation of advisors expanding the ways in which investors can receive personalized, unbiased financial advice

“To serve Gen X and Gen Y clients profitably, it’s crucial that planners use technology tools effectively,” said Michael Kitces, co-founder of XY Planning Network, as well as partner and director of wealth management at Pinnacle Advisory Group. “Working with TD Ameritrade enables our members to expand into complementary investment services for clients and do so efficiently by leveraging the wide range of integrations available through Veo.”

XY Planning Network, Pinnacle Advisory Group and Pew Research Center are separate from and not affiliated with TD Ameritrade, which is not responsible for their services and policies.



About XY Planning Network
XY Planning Network seeks to bring financial planning to the next generation by making financial advice accessible, both to young clients and advisors who want to run their own business, their way, serving their ideal clients. The movement accomplishes this mission by sharing new business models, fee structures, and ways of providing financial planning so that advisors can enjoy more success while serving Gen X and Gen Y clients.
About TD Ameritrade Institutional
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to over 4,500 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors turn to TD Ameritrade’s (Nasdaq: AMTD) technology, people and education to make investing and trading easier to understand and do. Online or over the phone, in a branch or with an independent RIA, first-timer or sophisticated trader, our clients want to take control and we help them decide how: We’ve been bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2016 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA / SIPC
1 TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation
2 “Millennials match Baby Boomers as largest generation in U.S. electorate,” Pew Research Center , May 16 2016,